Course List
BUS4013 Strategic Management
策略管理
This course aims to prepare the student for a successful business career by providing them with a broad understanding of the importance and complexity of strategic decisions and how they require an integration of all aspects of business operations. It focuses on developing the skills required of senior/general managers to diagnose business problems and opportunities and to develop and implement effective courses of action.
Check DetailsBUS4023 Management Information Systems
管理资讯系统
This course aims to provide an introduction to the field of management information systems (MIS). Students will learn how to analyse the business processes for an enterprise system. Then, the technical foundation, including different kinds of hardware and software, will be introduced such that students can think of tools to enhance improvement for the companies. After that, students will learn how the companies apply management information systems to maintain their competitive edge nowadays. Last, but not the least, students will learn how to develop and to manage information systems in organisations.
Check DetailsCCM2093 Culture, Creativity and Management
文化创意与管理
This course helps students to understand the fundamental elements of cultural and creative industries, and help them to develop basic understanding of the key management issues in the industries, and to grasp the basic analytical tools to describe and analyse the cultural and creative enterprises.
Check DetailsCCM2113 Event Planning and Management
节庆活动策划与管理
This course provides a basic knowledge of event planning and management. It forms an introductory study of the events industry focusing on academic theories, which can be applied to the real-world situations. A wide range of topics relating to event planning and event management, such as event trends, event concepts, event planning and logistics, and Integrated Marketing Communications theory in event management will be covered in this course. Students will learn and practice from concepts to delivery. The course discusses various aspects of planning and managing a variety of event typology including events of festivals, culture, arts, politics, sports and other forms of business and leisure events on the different cultural contexts.
Check DetailsCCM3023 Cultural Policy, Economy and Development
文化政策、经济及发展
This course aims to introduce to students the basic, theoretical and analysis tools in cultural economy and cultural policy in various areas of creative industries. They include cultural production, pricing, consumption, expenditure, investments, copyrights, cultural heritage policy etc. It employs a global view to analyse how these two interrelated paradigms have been developed, in particular over the past 20 years when new global cultural order has gradually developed while new national cultural identities have been built worldwide.
Check DetailsCCM3033 International Cultural Trade
国际文化贸易
The main objective of this course is to enable students to master the fundamental concepts, principles, systems, management and policies of international cultural trade. The course will teach students the formation, development of the trade theories, the operation of cultural agencies, exhibition and digital trade in different countries. It is aiming at nurturing students’ ability in applying cultural trade theories and methodologies in problem analysis and problem solving.
Check DetailsCCM4093 Final Year Project (CCM)
毕业论文
This course focuses on the training for the CCM students: (1) to nourish their basic academic and analytical research capabilities in Cultural Industries; (2) to apply the research knowledge and skills gained from the Cultural Industries to a practical business problem; and (3) to prepare themselves from academic field to the workplace situation with basic research concepts, methodologies and data analysis.
Check DetailsECON2063 Introduction to Economics
经济学导论
This course aims to introduce to non-business students the essential building blocks of economics, including the basic concepts and theories in both micro- and macro-economics, so as for students to acquire a basic understanding of how the economy functions and to appreciate the basic economic issues facing a society. This is a necessary preparation for many careers, as well as for responsible citizenship, in modern society.
Check DetailsCCM3083 Culture, Creativity and Management in Chinese Cities
中国城市文化创意与管理
The course provides in-depth analyses and discussions of cultural and creative industries in modern Chinese cities, in particular, Hong Kong, Guangzhou, Shenzhen, Shanghai and Beijing. The content focuses on the application of theoretical frameworks of culture and creativity studies in cultural and creative industries in Chinese cities.
Check DetailsCCM3093 Basic Studies of Cultural Tourism in China
中国文化旅游基础
The course equips students with basic theories of tangible and intangible heritage, and introduces cultural heritage in China. The student will be able to analyses heritage management issues on the context of cultural tourism in China. Students also will be able to identify and explain how to development cultural tourism products, analyse cultural tourist and conduct business operation of cultural tourism.
Check DetailsCCM3103 Food and Beverage Management
餐饮发展管理概论
This course introduces students to the nature and characteristics of food and beverage business from the perspectives of customers, product and operation. The student will identify the growth of the food and beverage service industry, their classification and systems of operation; the nature of customer demand and explain the importance of the consumer-product relationship as a function of the business environment. Furthermore, students will be able to analyse business operation of food and beverage industries management, and evaluate key issues in restaurant and bar management.
Check DetailsCCM3113 Introduction to Hospitality Management
休憩管理发展概论
This course is intended to provide students with comprehensive overview of hospitality industry. At the completion of this course, student will understand the major concepts and issues on hospitality industry; will grasp the key components of each sector of the hospitality industry and how they interrelate; will access various career options in the hospitality industry; will apply the contents of the course to an actual ongoing hospitality setting.
Check DetailsCCM3123 Concepts in Spatial Design
空间设计概论
This course provides an introductory level of spatial design covering basic skills of 3-dimensional drawings, model making and the visual representation related to the services covered under the Creative Industries. They will learn how to describe the projects based on design elements and principle of organization such as line, form, space, scale, proportion, culture and human perception of space. They will develop their visual communication styles through hand drawing and computer tools.
Check DetailsCCM3133 Exhibition Design: Creative Interpretation and Management
展览设计：创意演绎及管理
Students will acquire the basic understanding of creative interpretation in Cultural Industries. The course focuses on the area of exhibition design management, including the theories and applications on exhibit interpretation with design elements and principles of organization. Besides, it will also cover management theories including target audience, market segmentation and financial budgeting. Practical cases will be explored from their conceptual development, research, design, management and finally exhibition through the chain of creative and innovative processes.
Check DetailsCCM3143 Public Arts and Museum Design Management in the Urban Environment
城市环境艺术与博物馆设计管理
The course will provide the basic concepts, types, styles and impacts of public arts in the urban city environment, covering functions and aesthetic values. Public arts can be displayed outdoors and also in an enclosed setting in museums. It will also cover a series of basic guidelines to all scopes of museum management, from audience development and education, collections management and conservation, to museum organization and forward planning.
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