CCM Course List

CCM2133 3D Technology in Art and Cultural Heritage of China

中国艺术、文化遗产与 3D 应用

This course aims at exploring the basic concepts of art history and cultural heritage in China, in order to tackle misconceptions about Chinese history and civilization. It also investigates possibilities of utilizing 3D technology in studying art history and cultural heritage of China. With course materials such as 3D models and online videos, students can observe artifacts with their own perspectives. Students are also required to create an English video clip introducing their selected 3D model of artifacts. After completing this course, it is expected that students will be able to generate 3D models and will also develop appropriate skills to examine a variety of historical sources.

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GCVM1033 Applied Ethics in Culture and Creativity


This course is to nurture a greater awareness of ethical concerns as they pertain to a variety of creative practices within a global spectrum of societies and cultures, and to develop an acute sense of social responsibility in the process of generating one’s own creative products.

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CCM3093 Basic Studies of Cultural Tourism in China


The course equips students with basic theories of tangible and intangible heritage, and introduces cultural heritage in China. The student will be able to analyses heritage management issues on the context of cultural tourism in China. Students also will be able to identify and explain how to development cultural tourism products, analyse cultural tourist and conduct business operation of cultural tourism.

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BUS3003 Business Communications


This course aims to provide students with an understanding of the essential concepts, practices and basic models of business communication and to develop their skills necessary for communicating professionally in the current business and technological context. The course emphasises the application of concepts and methods of written and oral communication activities and is focused on developing the students’ ability to function in a community and team.

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BUS3023 Business Research Methods


The purpose of this course is to provide students with an overview of research methods that are currently used in business and to develop in the students a strong capacity to grasp the complexity of inquiry into theoretical and applied business problems. The objectives are to introduce students to the theoretical and analytical issues which are shaping contemporary business research thinking and practice, to address the key components which might comprise the essential elements of conducting research in an applied business setting, and to provide opportunities for students to engage in survey, case analyses, experiential exercises and library research which are aimed at skill development in conducting research.

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GCCH1013 Chinese Thought through the Ages


(1) introduce important thought that have produced extremely important and significant impact on Chinese social development from past to present; (2) make a connection with contemporary social status by selecting a number of philosophical issues such as harmony, homogeneity/heterogeneity, conflict and unity, diversity and sustainability etc.; (3) analyse how ‘the past affects the present’, and how Chinese traditional thought has influenced the development and evolvement of contemporary Chinese society; and (4) help the students to have a better understanding of Chinese thought through different historical periods and to strengthen their sense of identity.

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CCM4063 Commercial Space Planning and Facilities Management


The course will provide a comprehensive coverage of the Meetings, Incentives, Conventions and Exhibitions (MICE) under the Cultural and Creative Industries. It will also brief about key marketing and managerial aspects as well as details of requirements for congress, conference, training and exhibition centres, hotels, universities, galleries and visitor centres. Facilities management will be explained together with case studies or examples.

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CCM3123 Concepts in Spatial Design


This course provides an introductory level of spatial design covering basic skills of 3-dimensional drawings, model making and the visual representation related to the services covered under the Creative Industries. They will learn how to describe the projects based on design elements and principle of organization such as line, form, space, scale, proportion, culture and human perception of space. They will develop their visual communication styles through hand drawing and computer tools.

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CCM3153 Consumer Behaviour in Cultural Industries


The foundation of the study of human consumer behaviour will be laid in this course. As such, it introduces students to the basic approaches to studying consumer behaviour, explains the theories underlying the understanding of consumers and their behaviour, and empowers students to apply the theory in practical settings. Forming an intrinsic part of business and marketing strategy, an understanding of consumer behaviour helps future business leaders to research and understand the forces shaping society. It will also help them to understand what inputs are required in responsible consumer decision-making.

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CCM4053 Cultural Heritage and Tourism


The course introduces modern theories on heritage management and explores the current issues on conservation and preservation of cultural heritage. It provides comprehensive examination of cultural heritage management in tourism operation. The focus is on the balance between cultural heritage management and tourism developments.

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CCM4033 Cultural Industries Internship


The aims of the internship are to provide a direct link between the academic core of the course and the disciplines and methods of practice; to enable students to experience aspects of practice and provide the opportunity for them to work in areas of the field outside their specific expertise; to enable students to observe, analyse and comment on the interaction between theoretical and practical issues as it is practiced, and to establish connections between practice and the development of relevant research programs and suggest appropriate research directions so as to improve the complementarities of theory to practice.

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CCM3023 Cultural Policy, Economy and Development


This course aims to introduce to students the basic, theoretical and analysis tools in cultural economy and cultural policy in various areas of creative industries. They include cultural production, pricing, consumption, expenditure, investments, copyrights, cultural heritage policy etc. It employs a global view to analyse how these two interrelated paradigms have been developed, in particular over the past 20 years when new global cultural order has gradually developed while new national cultural identities have been built worldwide.

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CCM2093 Culture, Creativity and Management


This course helps students to understand the fundamental elements of cultural and creative industries, and help them to develop basic understanding of the key management issues in the industries, and to grasp the basic analytical tools to describe and analyse the cultural and creative enterprises.

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CCM3083 Culture, Creativity and Management in Chinese Cities


The course provides in-depth analyses and discussions of cultural and creative industries in modern Chinese cities, in particular, Hong Kong, Guangzhou, Shenzhen, Shanghai and Beijing. The content focuses on the application of theoretical frameworks of culture and creativity studies in cultural and creative industries in Chinese cities.

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CCM4083 Customer Relationship Management in Cultural Industries


Consumer Relationship Management (CRM) is what sets winning organizations apart from others. Acquiring and keeping customers, and then developing those customers, are key components of successful business strategies. This course aims to introduce students to the essential concepts of CRM and explains its manifold benefits to them. It will expose them to current technologies that are used in CRM, and how to plan and implement successful CRM strategies throughout the customer’s lifecycle.

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