Business Research Methods 商业研究方法

BBA (Hons) Core Courses · 3 Units

Course Descriptions

The purpose of this course is to provide students with an overview of research methods that are currently used in business and to develop in the students a strong capacity to grasp the complexity of inquiry into theoretical and applied business problems. The objectives are to introduce students to the theoretical and analytical issues which are shaping contemporary business research thinking and practice, to address the key components which might comprise the essential elements of conducting research in an applied business setting, and to provide opportunities for students to engage in survey, case analyses, experiential exercises and library research which are aimed at skill development in conducting research.


GCNU1003 Speaking of Statistics


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Last updated: 5 years, 8 months ago