MAD Course List

MAD3033 3D Design Fundamentals


This course aims to give students a fundamental knowledge of three-dimensional (3D) design that applies across many disciplines. This includes an understanding of the basic elements and principles of 3D design, a working knowledge of the physical characteristics and inherent meaning of materials, the relationship between form and function, structural principles and an introduction to digital modelling technologies. Students will be introduced to a range of materials and be required to think of design as a process resulting in a product with functional goals and aesthetic concerns. Instruction on personal safety and environmental responsibility will be given in regards to each project.

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MAD3063 Animation


This course introduces the history, language, principles, aesthetics and digital tools used in the creation of animation within the context of art and design. The class will focus on understanding the development of animation, the mechanism of animation, and the techniques of animation sufficient to produce projects of merit. Through different styles of animation, the class will explore the foundations of animation history and its characteristics. In addition, through the use of the software, this course will teach students how to complete basic digital animation.

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GCVM1033 Applied Ethics in Culture and Creativity


This course is to nurture a greater awareness of ethical concerns as they pertain to a variety of creative practices within a global spectrum of societies and cultures, and to develop an acute sense of social responsibility in the process of generating one’s own creative products.

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MAD2023 Appreciation of the Arts


The primary objective of this course is to expose students to a wide variety of visual art and design from multiple perspectives to build a comprehensive knowledge for lifelong learning. This includes but is not limited to cultural and historical perspectives and the various functions art and design has had and has as part of a universal human experience. By the end of the course students should be able to clearly define art by medium, origin in time and place and have an emerging ability to analyse a piece of art as well as distinguish the difference between types of artistic production. Students’ pre-existing ideas of how art is defined should be challenged by being confronted with alternative viewpoints of various peoples, cultures and time eras. The institutions that surround the preservation, business and transmission of artistic and creative work will also be introduced with the idea of exposing students to art and design as a profession.

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MAD2013 Art Media Fundamentals


The technical aspects of various traditional media are introduced and practiced in this course through studio application. Within individual mediums, various techniques will be demonstrated and explained. Through the experience of viewing and creating art work in different mediums, students will be made aware of the intrinsic advantages and disadvantages of individual media on a technical and communicative level. Students will also gain an awareness of the inherent meaning certain mediums possess. Another defining goal of the course is to encourage the integration of traditional and digital media.

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GCCH1013 Chinese Thought through the Ages


(1) introduce important thought that have produced extremely important and significant impact on Chinese social development from past to present; (2) make a connection with contemporary social status by selecting a number of philosophical issues such as harmony, homogeneity/heterogeneity, conflict and unity, diversity and sustainability etc.; (3) analyse how ‘the past affects the present’, and how Chinese traditional thought has influenced the development and evolvement of contemporary Chinese society; and (4) help the students to have a better understanding of Chinese thought through different historical periods and to strengthen their sense of identity.

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MAD3053 Colour Concepts, Theory and Planning


This course is designed to give students an applied knowledge of the theoretical, natural, psychological, cultural and aesthetic meanings colour has across all media. In addition, students will be encouraged to think of colour as a perceptual and scientific phenomenon. Students will be exposed to colour perception as part of a holistic sensory experience, particularly audio-visual. The Munsell Colour System and 3D model/chart will be used to demonstrate and explain the nature of colour which is perceivable by humans.

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CTV2033 Communication Research Methods


This course introduces the student to the issues and processes involved in designing, conducting, and interpreting communication research. It will focus on a range of communication research techniques commonly used in the Humanities and Social Sciences to gather, analyse, and interpret data relating to film, television and new media. The class is designed to help the student understand the benefits and limitations of research. This includes the proper use and interpretation of research results. The goal of the course is to educate the student in the benefits and limitations of research used by professionals in the mass media with an emphasis on the film, television, and new media industries. This should allow the student to accurately and appropriately use research to further develop his or her career.

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MAD3103 Computer Game Design


Like a number of courses in Media Arts and Design, this one is also based on skills, and intends to provide a strong foundation of computational concepts that can be found supporting user interfaces and games in different platforms. This will allow students to apply these techniques when developing new interfaces and games. Contemporary media, such as smartphones and tablets use these interfaces as the windows and face of intelligent games. As such, no matter how sophisticated and engaging visual interface and interaction becomes, they are still driven by intricate computational concepts and the meticulous application of those concepts. The course content takes students way beyond simple interfaces and will explore a number of input modalities (including webcams and microphones). Special topics will be introduced from time to time so that students can expand their skills in areas such as path-finding, cellular automata, and cellular and generic algorithms.

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MAD4023 Computer Programming for Design


Rather than teaching programming language, this course will focus on teaching students how to use a design method in a practical manner that is based on extant research. Students will understand how good computer programs can help them to channel their creativity in a way that may be programmed in widely-used computer programming languages. Students will learn how to decide what the program should do for them, by learning a set of techniques that will enable them to develop their programming requirements. They will also learn how to produce programs with consistent yet flexible structures, since improvements later will always be required. A key skill learned will be to build tests into the programming process in order to increase the reliability of programs.

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MAD2043 Concept Development for Time-based Media


The course will explore the use of composition and frame, introduce directing methodologies, and explain editing principles and sound elements. Students will be required to create a number of methods for developing and communicating concepts in time-based media, such as creating treatments, make inspirational sketches, design characters and objects, and develop storyboards. By studying animation principles and techniques in contemporary fields of graphic design, students will explore terminology used in animation, including (but not limited to) cell and computer animation, stop-motion, and frame-by-frame animation. In addition, students will learn how to use a sequence of images to communicate their ideas or tell their stories. They will come to an understanding of how content meaning is created or changed when the structure or sequence changes, and how viewers respond emotionally. In the last instance, students will be able to create motion graphics for use on television or in online media. Students will be equipped with this knowledge in a series of lectures, readings, exercises, and projects and demonstrations. Evaluations of students will be based on in-class contribution and participation, ability to critique, develop concepts, and demonstrate proficiency with various media.

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MAD2003 Design Fundamentals


This course is aimed at introducing the conceptual, aesthetic and technical skills of design through experiential studio practice. The focus is on design principles and fundamentals as they apply to static media, time-based media, interactive media and relevant software.

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MAD3043 Digital Drawing and Painting


This course will introduce students to both the hardware and software that is used in digital painting. Students will use digital painting software in conjunction with a graphic drawing tablet and/or Cintq, a large capacitive screen where you can draw and paint directly on the display, to produce illustration and art. Entrepreneurial thinking will be encouraged, as New Media has created business models in which an illustrator or artist can produce, advertise, and distribute products through a variety of web-based platforms.

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MAD4053 Digital Image Manipulation


This course seeks to provide students with a foundation in 2-D digital image processing. In doing so, the emphasis of this course will fall on techniques used in image processing, image filtering design, and the use of applications. Students will be exposed to the theories and methodologies underlying this discipline. Students will be constantly focussed on learning how to create and manipulate graphic and photographic artwork. They will learn how to interpret such artwork in a critical manner, and will also be exposed to these aspects regarding to how artists approach input and output of digital work.

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MAD3023 Digital Imaging and Design


This course will introduce students to the fundamental practices in digital (computer) graphic design in both the art and design worlds through serial lectures, demonstrations, and workshops. Workshops, specifically, will focus on creating computer-generated images. A combination of theoretical and practical perspectives is adopted, and the course will address aesthetic as well as technical issues. Aesthetics will include issues such as composition, appreciation and the historical context, while technical topics will revolve around imaging (raster and vector), scanning, retouching, animated graphics, among others. Adopting the theoretical and practical perspective, the course is delivered by way of ensuring that students will experience digital graphics design in a very hands-on way. They will be exposed to discussions structured as seminars, and maximum participation of each student in critiquing and discussing the work of other students. For this reason, class attendance is not only regarded as mandatory, but participation in classroom discussions will be considered when grades are calculated.

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