CTV2033
Communication Research Methods 传播研究方法
Cinema and Television, Media Arts and Design · DCC · Major Required Courses · 3 Units
Course Descriptions
This course introduces the student to the issues and processes involved in designing, conducting, and interpreting communication research. It will focus on a range of communication research techniques commonly used in the Humanities and Social Sciences to gather, analyse, and interpret data relating to film, television and new media. The class is designed to help the student understand the benefits and limitations of research. This includes the proper use and interpretation of research results. The goal of the course is to educate the student in the benefits and limitations of research used by professionals in the mass media with an emphasis on the film, television, and new media industries. This should allow the student to accurately and appropriately use research to further develop his or her career.
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