CCM4083
Customer Relationship Management in Cultural Industries 文化产业客户关系管理
Culture, Creativity and Management · DCC · Major Elective Courses · 3 Units
Course Descriptions
Consumer Relationship Management (CRM) is what sets winning organizations apart from others. Acquiring and keeping customers, and then developing those customers, are key components of successful business strategies. This course aims to introduce students to the essential concepts of CRM and explains its manifold benefits to them. It will expose them to current technologies that are used in CRM, and how to plan and implement successful CRM strategies throughout the customer’s lifecycle.
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Last updated: 5 years, 10 months ago
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