CCM3133

Exhibition Design: Creative Interpretation and Management 展览设计:创意演绎及管理

Culture, Creativity and Management · DCC · Major Elective Courses · 3 Units

Course Descriptions

Students will acquire the basic understanding of creative interpretation in Cultural Industries. The course focuses on the area of exhibition design management, including the theories and applications on exhibit interpretation with design elements and principles of organization. Besides, it will also cover management theories including target audience, market segmentation and financial budgeting. Practical cases will be explored from their conceptual development, research, design, management and finally exhibition through the chain of creative and innovative processes.

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Last updated: 6 years, 5 months ago