Course List
MAD3123 Graphic Storytelling
图像叙事
This course seeks to focus the attention of students on the aesthetics of storytelling by emphasizing practical skills training and an investigation into the language of comic storytelling. By introducing theories of leading scholars and artists, and by examining recent developments in the local independent art movement, students will develop a critical framework enabling them to approach and understand comics with a new point-of-view. This understanding will further enable them to examine and enjoy both local and international works within specific socio-cultural contexts. Furthermore, students will come to an understanding of how abstract concepts and unrelated ideas can be transformed into cohesive messages before being delivered – creatively – to readers. They will consequently be required to research various drawing styles based on accepted storytelling methods. Students will also be exposed to practical training in the processes involved in creating the finished product from idea-germination stage. They will be encouraged to experiment with different styles before finding their own, unique, way of presentation in order to pursue a career in graphic storytelling.
Check DetailsMAD3133 Digital Sound Production
数字音响制作
Students of this course will be introduced to the essence of digital sound production as it relates to vital aspects of sequential media. They will learn how to distinguish between the unique potential offered by sound media and its limitations, students will understand design fundamentals of discrete media as they relate to aural communication. Ideas will be created and developed in the practical component of this course. The course will provide students with hands-on skills in digital sound production by, inter alia, studying and understanding the aesthetic and theoretical studies of digital video and computer animation artworks. The use of sequential media in digital and computer environments will strengthen the students’ multidisciplinary knowledge.
Check DetailsMAD4013 Studio Art Practices: Experimental Media
工作室艺术实践：实验媒体
This course aims to give students an opportunity to experiment with a variety of 2D media in a creative and experimental manner. Painting, collage, printmaking, drawing and/or multimedia 2D media techniques will be introduced for further experimentation. Students will be expected to make a personal response to the media to create meaningful work by extracting meaning from materials, subject matter and mark making. Instruction on the use of tools and materials in regards to personal and environmental safety will also be a central theme.
Check DetailsMAD4023 Computer Programming for Design
电脑程序设计
Rather than teaching programming language, this course will focus on teaching students how to use a design method in a practical manner that is based on extant research. Students will understand how good computer programs can help them to channel their creativity in a way that may be programmed in widely-used computer programming languages. Students will learn how to decide what the program should do for them, by learning a set of techniques that will enable them to develop their programming requirements. They will also learn how to produce programs with consistent yet flexible structures, since improvements later will always be required. A key skill learned will be to build tests into the programming process in order to increase the reliability of programs.
Check DetailsMAD4033 Narrative and Interactivity in Media Arts
媒体艺术的叙事与互动性
Students are expected to develop tools critically necessary to analyse contemporary media and its implementation in practice. They will be enabled to develop collaborative projects for both digital and non-digital media when exploring the complex relationship between narrative and interactivity. These projects will be executed in a workshop environment. Successful students will have expanded their understanding of narrative and will have refined their skills in critically analysing interactive formats. This will be done through projects, readings, and analysis.
Check DetailsMAD4043 Principles of Product Design
产品设计原理
This course will produce students who come up with imaginative design proposals and creative solutions that may in turn be produced on either small or large scale. Students will attain knowledge in, and understanding of, the use of both common and new materials that can be used for designing new products or objects. It will provide students with an understanding of the basic processes and materials that are used when new products and objects are designed. They will be required to participate in different projects when developing their understanding of the intimate link between the right choice of materials and processes on the one hand, and the look and performance of products on the other. Students wishing to pursue 3-D related courses will in particular benefit from this subject
Check DetailsMAD4053 Digital Image Manipulation
数字影像制作
This course seeks to provide students with a foundation in 2-D digital image processing. In doing so, the emphasis of this course will fall on techniques used in image processing, image filtering design, and the use of applications. Students will be exposed to the theories and methodologies underlying this discipline. Students will be constantly focussed on learning how to create and manipulate graphic and photographic artwork. They will learn how to interpret such artwork in a critical manner, and will also be exposed to these aspects regarding to how artists approach input and output of digital work.
Check DetailsMAD4063 Visual Arts Since 1900
二十世纪以来的视觉艺术
The goal of this course is to provide students with criteria to make an educated and informed critical analysis of art from a cultural, historical, social and theoretical perspective. By learning about how art has developed along these lines, students will be enabled to view art as an ever changing entity.
Check DetailsMAD4073 Social Design
社会设计
The role of the designer in society, and his/her belief that design can contribute to social change, is the main focus of this course. Taking part in lectures, participating in discussions, pursuing readings, attending presentations, and critiquing ideas and concepts will enable students to develop the tools, skills and overall awareness to pursue innovation while addressing various aspects of design and its role in society. They will develop the ability to reflect on their own processes when concentrating on research and its importance, reflecting on problem identification, considering the importance of audiences, and realizing the essential role of idea development. They will be exposed to topics such as transforming from publication to participation, decision-making, social design precepts, incentivized participation, gaming theories, choice optimization, transparency and flexibility, and shifting from stories to systems. As a case study-based course, this course will enable students to read, understand, ingest, and interpret case studies and to prepare written solution-driven analyses for in-class presentation.
Check DetailsMAD4083 Special Topics in Media Arts and Design Subject
媒体艺术与设计专题
Different subjects are designed to give students a range of current ideas and respond to new interests of the faculty. Some topics include: Digital audiovisual, animation, video, interaction design, etc.
Check DetailsACCT2023 Introduction to Financial Accounting (for CCM or minor programme in Business only)
财务会计导论
The objective of this course is to provide students with a general understanding of basic accounting concepts, accounting cycle (bookkeeping), principles and their applications in some elementary financial accounting topics including cash; current assets and current liabilities; inventory, non-current assets and non-current liabilities; cash flow statement and analysis of financial statements.
Check DetailsBUS2003 Organisational Behaviour
组织行为学
The purpose of the course is to introduce students to organisational behaviour principles and concepts. Students can identify and define key concepts in the organisational behaviour area; define basic theories and research about the nature and functioning of organisations as well as managers’ roles and responsibilities within organisations; develop the students’ ability to diagnose organisational situations and apply concepts and theories to help solve organisational problems; acquaint with the nature, forms, and scope of behaviour in business organisations.
Check DetailsBUS3003 Business Communications
商业传讯
This course aims to provide students with an understanding of the essential concepts, practices and basic models of business communication and to develop their skills necessary for communicating professionally in the current business and technological context. The course emphasises the application of concepts and methods of written and oral communication activities and is focused on developing the students’ ability to function in a community and team.
Check DetailsBUS3023 Business Research Methods
商业研究方法
The purpose of this course is to provide students with an overview of research methods that are currently used in business and to develop in the students a strong capacity to grasp the complexity of inquiry into theoretical and applied business problems. The objectives are to introduce students to the theoretical and analytical issues which are shaping contemporary business research thinking and practice, to address the key components which might comprise the essential elements of conducting research in an applied business setting, and to provide opportunities for students to engage in survey, case analyses, experiential exercises and library research which are aimed at skill development in conducting research.
Check DetailsGCNU1023 Mathematics Around Us
生活中的数学
This course stresses the prevalence, relevance, and practicality of mathematics in the modern society especially in the context of planning and scheduling in management science, and issues concerning social choice and decision-making. Numerous real world examples are discussed. The mathematical techniques involved are taught through hands-on applications
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