Course List
MAD2033 History of Media Arts and Design
媒体艺术与设计史
This course is aimed at instilling in students a comprehensive knowledge of the history of the Media Arts as an influential force in human history. Students should gain an understanding how media and individual mediums have developed and evolved into their present form as a way to transmit information and communicate. This knowledge base should offer students a framework to place their own future practice in. As the Media Arts have always developed alongside technological developments, the history of related technology will be one focus of the course alongside the analysis of how information has been communicated and transmitted in terms of content, aesthetics and cultural geographies over time.
Check DetailsMAD3003 Photography
摄影学
The course in photography seeks to develop the keen understanding needed to read and understand photographic images. This is a key skill required by all artists. Students in this course will be exposed to the gamut of photographic tools ranging from the traditional to current imaging technologies available. Using the 35 mm single lens reflex (SLR) camera, and understanding manual exposure, lighting and film density is a major point of focus in this course. However, the concept of what “camera” is will be expanded by gaining familiarity with different imaging tools such as cell phones, scanners, digital cameras and even video cameras and their role in creating photographic images. The course will provide students with an in-depth overview of the history as well as contemporary practice of photography.
Check DetailsMAD3013 Interactive Arts and Design
互动艺术与设计
By introducing programming skills and explaining the relationship between code and visual elements, this course aims to expand the visual literacy of students while simultaneously allowing them to apply creative ideas from static media to interactive media. A deep understanding of the general principles of programming and the design principles guiding interactivity are indispensable when harnessing the full potential of interactive media. The purpose of this course, however, is not to train students to become programmers. It will rather arm them with sufficient knowledge of dynamic media to enable them to develop and exploit these media in their creative endeavours. Students will learn how manipulation, creation, and transformation of visual elements are done through programming codes. In addition, they will explore and become familiar with the domain of generative visual arts and design by gaining an understanding of how concepts such as iterations, recursion, random function, and the L-system have evolved as concepts in computing. Upon completing the course, students should be able to develop visual applications in a range of creative and media productions.
Check DetailsMAD3023 Digital Imaging and Design
数字图像与设计
This course will introduce students to the fundamental practices in digital (computer) graphic design in both the art and design worlds through serial lectures, demonstrations, and workshops. Workshops, specifically, will focus on creating computer-generated images. A combination of theoretical and practical perspectives is adopted, and the course will address aesthetic as well as technical issues. Aesthetics will include issues such as composition, appreciation and the historical context, while technical topics will revolve around imaging (raster and vector), scanning, retouching, animated graphics, among others. Adopting the theoretical and practical perspective, the course is delivered by way of ensuring that students will experience digital graphics design in a very hands-on way. They will be exposed to discussions structured as seminars, and maximum participation of each student in critiquing and discussing the work of other students. For this reason, class attendance is not only regarded as mandatory, but participation in classroom discussions will be considered when grades are calculated.
Check DetailsMAD3033 3D Design Fundamentals
三维设计基础
This course aims to give students a fundamental knowledge of three-dimensional (3D) design that applies across many disciplines. This includes an understanding of the basic elements and principles of 3D design, a working knowledge of the physical characteristics and inherent meaning of materials, the relationship between form and function, structural principles and an introduction to digital modelling technologies. Students will be introduced to a range of materials and be required to think of design as a process resulting in a product with functional goals and aesthetic concerns. Instruction on personal safety and environmental responsibility will be given in regards to each project.
Check DetailsMAD2043 Concept Development for Time-based Media
时基媒体概念发展
The course will explore the use of composition and frame, introduce directing methodologies, and explain editing principles and sound elements. Students will be required to create a number of methods for developing and communicating concepts in time-based media, such as creating treatments, make inspirational sketches, design characters and objects, and develop storyboards. By studying animation principles and techniques in contemporary fields of graphic design, students will explore terminology used in animation, including (but not limited to) cell and computer animation, stop-motion, and frame-by-frame animation. In addition, students will learn how to use a sequence of images to communicate their ideas or tell their stories. They will come to an understanding of how content meaning is created or changed when the structure or sequence changes, and how viewers respond emotionally. In the last instance, students will be able to create motion graphics for use on television or in online media. Students will be equipped with this knowledge in a series of lectures, readings, exercises, and projects and demonstrations. Evaluations of students will be based on in-class contribution and participation, ability to critique, develop concepts, and demonstrate proficiency with various media.
Check DetailsMAD3043 Digital Drawing and Painting
数字素描与绘画
This course will introduce students to both the hardware and software that is used in digital painting. Students will use digital painting software in conjunction with a graphic drawing tablet and/or Cintq, a large capacitive screen where you can draw and paint directly on the display, to produce illustration and art. Entrepreneurial thinking will be encouraged, as New Media has created business models in which an illustrator or artist can produce, advertise, and distribute products through a variety of web-based platforms.
Check DetailsMAD3073 Language for Audio-visual Design
音影设计语言
The main objective of this course is to enhance awareness of the aesthetic choices made in audio-visual media production and to explore how the tools and techniques used in its creation can be joined to generate a variety of meanings and messages. The course will involve practicing detailed analysis of the aesthetic choices made in different forms of audio-visual media, with broad emphasis given to a variety of audio-visual creations. Some practical exercises will also be given to deepen understanding of audio-visual design principles.
Check DetailsMAD4003 Final Year Project (MAD)
毕业论文
This course engages the student in supervised independent research or project work. The course aims to: 1) Develop good media projects, scripts or dissertations under the guidance of a supervisor; 2) Ensure students possess the knowledge and skills required to complete a project independently, but with guidance; 3) Provide an opportunity to students working as a team to enhance their teamwork abilities. 4) Increase creativity and/or research skills by giving students more experience in the processes of creating a work of media arts project or dissertation.
Check DetailsMAD3053 Colour Concepts, Theory and Planning
色彩观念、理论与策划
This course is designed to give students an applied knowledge of the theoretical, natural, psychological, cultural and aesthetic meanings colour has across all media. In addition, students will be encouraged to think of colour as a perceptual and scientific phenomenon. Students will be exposed to colour perception as part of a holistic sensory experience, particularly audio-visual. The Munsell Colour System and 3D model/chart will be used to demonstrate and explain the nature of colour which is perceivable by humans.
Check DetailsMAD3063 Animation
动画
This course introduces the history, language, principles, aesthetics and digital tools used in the creation of animation within the context of art and design. The class will focus on understanding the development of animation, the mechanism of animation, and the techniques of animation sufficient to produce projects of merit. Through different styles of animation, the class will explore the foundations of animation history and its characteristics. In addition, through the use of the software, this course will teach students how to complete basic digital animation.
Check DetailsMAD3083 Studio Art Practices: Painting Fundamentals
工作室艺术实践：绘画基础
This course aims to give students an introduction to the medium. The materials and tools of painting, technical knowledge, formal issues and safety will be taught. Both water based and oil based paint will be introduced. The course focus will be on developing skills in handling the medium and painting from perception by direct observation of 3-dimensional forms in space.
Check DetailsMAD3093 Web Design and Hypermedia
网络与超媒体设计
This course aims to empower students with the ability to create and edit websites for both computer and mobile device applications. Students will approach design from the perspective of usability to create content in a non-linear format. Web content will be created using HTML4, HTML5 and CSS (cascading style sheets) 2 and 3 with Adobe Dreamweaver software. Students will learn the basics of HTML coding for a range of applications.
Check DetailsMAD3103 Computer Game Design
电脑游戏设计
Like a number of courses in Media Arts and Design, this one is also based on skills, and intends to provide a strong foundation of computational concepts that can be found supporting user interfaces and games in different platforms. This will allow students to apply these techniques when developing new interfaces and games. Contemporary media, such as smartphones and tablets use these interfaces as the windows and face of intelligent games. As such, no matter how sophisticated and engaging visual interface and interaction becomes, they are still driven by intricate computational concepts and the meticulous application of those concepts. The course content takes students way beyond simple interfaces and will explore a number of input modalities (including webcams and microphones). Special topics will be introduced from time to time so that students can expand their skills in areas such as path-finding, cellular automata, and cellular and generic algorithms.
Check DetailsMAD3113 Video Arts
录像艺术
Video imaging as art forms the core focus of this course. Students will be given a grounding in several technical components such as image production, acquisition and digitization, as well as basic editing and final output. The experimental video art, especially in the latter half of the 20th Century will be discussed as far as its history, theoretical concept, aesthetics and criticism are concerned. Emphasis will be put on practical production of creative works in a studio environment.
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