Course List
CCM3153 Consumer Behaviour in Cultural Industries
文化产业消费行为
The foundation of the study of human consumer behaviour will be laid in this course. As such, it introduces students to the basic approaches to studying consumer behaviour, explains the theories underlying the understanding of consumers and their behaviour, and empowers students to apply the theory in practical settings. Forming an intrinsic part of business and marketing strategy, an understanding of consumer behaviour helps future business leaders to research and understand the forces shaping society. It will also help them to understand what inputs are required in responsible consumer decision-making.
Check DetailsCCM3163 Principles of Creative Arts Management
艺术管理原理
The course aims at providing theories and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics.
Check DetailsCCM4033 Cultural Industries Internship
文化产业实习
The aims of the internship are to provide a direct link between the academic core of the course and the disciplines and methods of practice; to enable students to experience aspects of practice and provide the opportunity for them to work in areas of the field outside their specific expertise; to enable students to observe, analyse and comment on the interaction between theoretical and practical issues as it is practiced, and to establish connections between practice and the development of relevant research programs and suggest appropriate research directions so as to improve the complementarities of theory to practice.
Check DetailsCCM4043 Fundraising for Arts and Culture
艺术与文化募资
The course will explain the basic concepts and theories about fundraising, including practical tools, strategies and methods. It will also provide guidelines for organizations by relating important principles to on-the-job situations and also on the most current fundraising techniques.
Check DetailsCCM4053 Cultural Heritage and Tourism
文化遗产及旅游业
The course introduces modern theories on heritage management and explores the current issues on conservation and preservation of cultural heritage. It provides comprehensive examination of cultural heritage management in tourism operation. The focus is on the balance between cultural heritage management and tourism developments.
Check DetailsCCM4063 Commercial Space Planning and Facilities Management
商业空间策划及设施管理
The course will provide a comprehensive coverage of the Meetings, Incentives, Conventions and Exhibitions (MICE) under the Cultural and Creative Industries. It will also brief about key marketing and managerial aspects as well as details of requirements for congress, conference, training and exhibition centres, hotels, universities, galleries and visitor centres. Facilities management will be explained together with case studies or examples.
Check DetailsCCM4073 Industrial and Retail Design Management
工业和零售设计管理
The course aims at introducing the role of industrial design and retail design management as part of the cultural industries. It introduces industrial design as a creative thinking process by working through a practical project. Emphasis will also be put on retail design management and visual merchandising of the industrial product. A wide range of theoretical and practical cases on package design and displays will be used to illustrate the creative thinking methods and how these concepts could be realised in the real world.
Check DetailsCCM4083 Customer Relationship Management in Cultural Industries
文化产业客户关系管理
Consumer Relationship Management (CRM) is what sets winning organizations apart from others. Acquiring and keeping customers, and then developing those customers, are key components of successful business strategies. This course aims to introduce students to the essential concepts of CRM and explains its manifold benefits to them. It will expose them to current technologies that are used in CRM, and how to plan and implement successful CRM strategies throughout the customer’s lifecycle.
Check DetailsACCT4033 Accounting Information Systems
会计资讯系统
The objective of this course is to provide students with an in-depth study of the application of information systems knowledge to the accounting environment. The course covers the processing of accounting data in computer environment; designing business processes and representing them with documentation tools; and the controls that are necessary to assure accuracy and reliability of the data processed by the accounting system.
Check DetailsBUS4003 BBA Project
毕业论文
The course aim is to provide an opportunity for students: (1) to develop their individual analytical and intellectual abilities; (2) to apply the knowledge and skills gained from the degree programme to a real, practical business problem; and (3) to prepare themselves for the transition from college to the work situation.
Check DetailsACCT3003 Cost and Management Accounting I
成本与管理会计 I
This course aims to introduce students to the basic concepts and techniques in cost and management accounting; to develop students’ ability in using relevant accounting data for management policy determination, decision making and performance evaluation; and to enable students to design and evaluate different cost accounting systems for operational planning and control.
Check DetailsACCT3023 Hong Kong Taxation
香港税务
The objective of this course is to provide students with an overview of the general principles and administration of the taxation system in Hong Kong. The course discusses the principles of taxation in general; the territorial source concept of Hong Kong taxation system; the scheduler taxes of the Hong Kong tax system, namely Property Tax, Salaries Tax and Profits Tax; the personal assessment; the provisional taxes; and the basic matters on Stamp Duty.
Check DetailsACCT3033 Intermediate Accounting I
中级会计学 I
Intermediate Accounting I is the first course of the two Intermediate Accounting courses which extends the study of those students who have finished the introductory courses Principles of Accounting I and II. This course aims to equip students with knowledge and skills of how to apply related accounting standards and treatments to prepare, analyse and interpret the financial statements and information according to the International Financial Reporting Standards (IFRS). This course also serves as the prerequisite course for Advanced Financial Accounting courses.
Check DetailsACCT3043 Intermediate Accounting II
中级会计学 II
Intermediate Accounting II is the second course of two Intermediate Accounting courses which extends the study of those students who have finished Intermediate Accounting I. This course aims to equip students with the knowledge and skills of how to apply related accounting standards and treatments to prepare, analyse and interpret the financial statements and information according to International Financial Reporting Standards (IFRS). This course also serves as the pre-requisite course for the Advanced Financial Accounting courses.
Check DetailsACCT4003 Auditing I
审计学 I
This course aims to provide students with an understanding of the basic concepts and principles of auditing, the statutory audit requirements, extant auditing standards recommended by the Hong Kong Institute of Certified Public Accountants (HKICPA), and auditing in a Computer Information Systems (CIS) environment issues.
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