CCM2113

Course Descriptions

This course provides a basic knowledge of event planning and management. It forms an introductory study of the events industry focusing on academic theories, which can be applied to the real-world situations. A wide range of topics relating to event planning and event management, such as event trends, event concepts, event planning and logistics, and Integrated Marketing Communications theory in event management will be covered in this course. Students will learn and practice from concepts to delivery. The course discusses various aspects of planning and managing a variety of event typology including events of festivals, culture, arts, politics, sports and other forms of business and leisure events on the different cultural contexts.

Workload

Workload not available

Modules

Modules not available