Course List
MKT4053 Business to Business Marketing
商务市场营销
The business-to-business arena entails a complex market of commercial enterprises, public organisations and government institutions. This course aims to teach the students to market products or services to other companies, government bodies, institutions, and other organisations. It also provides the student an overall understanding of the different components in the B2B market. Last but not least, it enables the students to learn the theories and practical skills in designing and managing the B2B marketing strategy effectively.
Check DetailsEBIS3033 Programming for Business Applications
商业应用编程
The course is designed to provide an introduction to programming in business environment. It assumes the students with no prior programming experience and using a simplified learn-by-example approach that stresses top-down design and modular structured programming. First part of the class will cover the basic principle of programming in general; language-independent terms, and then discusses how the programming construct in question is implemented in a specific language such as Visual Basic. The second part will emphasise on building a business application using the Rapid Application Development (RAD) tools.
Check DetailsEBIS3043 IT Governance, Audit and Control
资讯科技治理、审计及控制
IT Governance and policy are concerned about two things: IT’s delivery of value to the business and establishing quality management of IT. In the course, students will study the role of executive management in managing and governing IT as well as issues related to controls and auditing of IT. They will learn specific objectives of IT governance; frameworks that help chart a roadmap for this function to support business values, and tool and techniques that are used in specific areas of IT governance, and policies and performance measure that need to be put in place for effective IT management and governance. This course is aligned with the COBIT control objectives, and provides a fundamental understanding of IT governance, as well as controls and auditing applications. The course will supplement the academic literature with practice oriented contents.
Check DetailsEBIS3003 Database Management
数据库管理
This course aims to introduce students with different types of database management systems (DBMS), the principles and processes of developing database applications using structured query language (SQL) in business operations, as well as the management of database environments. The course focuses on the fundamentals of data management in organisations, and establishment of concepts and implementation methods for DBMS applications.
Check DetailsEBIS3013 Business Systems Design and Analysis
商业系统设计与分析
This course provides students with techniques of business systems analysis and design. The course covers all the phases of the systems development life cycle: Initiation, Analysis, Design, Development, and Implementation. Emphasis is placed on concepts and techniques required in analysing information systems and their logical design, as well as the application of those concepts and techniques in various phases of the life cycle.
Check DetailsEBIS3023 Electronic Commerce
电子商务
This course will provide students with an understanding of the tools, skills, business concepts, strategic opportunities, and social issues that surround the emergence of electronic commerce on the Internet. Students will develop an understanding of the current practices and opportunities in e-commerce, including e-commerce models such as O2O, C2C, B2C, B2B, and appreciate the significance of e-commerce as an integral part of the more encompassing omni-channel business strategy. Students will also be able to explore many of the issues and challenges surrounding e-commerce such as cyber security, anonymity, privacy, intellectual property rights, acceptable use policies, and legal liabilities.
Check DetailsEBIS3063 Telecommunications in Business
商业通讯
This course presents general principles and major developments of telecommunications and mobile networked systems in business. Emphasis is placed on applications of telecommunication technologies, devices and concepts to e-commerce and mobile commerce in secured and efficient networked business environments.
Check DetailsEBIS3073 Decision Support and Business Intelligence Systems
企业决策支持和智慧系统
This course aims to foster a comprehensive understanding of the basic concepts of data collection, heuristic, and analytical model of the decision support system (DSS)/business intelligence (BI) to support management decision-making in a business environment. Student will learn how to combine these elements to construct a DSS/expert system (ES) to assist managerial decision making and solve unstructured problems. It introduces new dimensions of artificial intelligence (AI) systems such as neural computing and data mining. In addition, the basic concepts of knowledge engineering and the methods of knowledge acquisition will also be studied in this course.
Check DetailsEBIS4003 Management Information Systems for Small and Medium Enterprises
中小型企业管理信息系统开发
This course aims at training and developing the students with the skills to analyse, evaluate and implement MIS for small and medium enterprises (SMEs). The course will emphasise on data analysis, project management, and system evaluation and implementation. Each student is required to participate in the evaluation and implementation of a small computer-based information system. An oral presentation and submission of a written report are expected at the end of the term.
Check DetailsEBIS4013 Seminar in e-Business Management and Information Systems
电子商务与信息系统研讨课
This seminar course emphasises the introduction and discussions of the new topics in MIS and e-business management with the assistance of faculty experts. It aims to equip students in the EBIS programme with both research literature and practical oriented themes for enhancing the abilities of conducting research, appreciating and understanding of current information systems and e-business knowledge development, and working towards individual competency and success.
Check DetailsEBIS4023 Web Design and Development
网页设计与开发
The course aims to introduce the concepts and techniques for developing a transaction-based web site using contemporary tools in order to market the products and services of organisation. It equips students with the comprehensive practical ability from understanding the organisational requirements to fully developing a transaction-based website.
Check DetailsEBIS4043 Big Data Analysis and Applications
商业大数据分析与应用
Big data is one of the most important information technologies that transforms how business is done in today’s marketplace. Local and global businesses are investing heavily in using big data analysis and related systems to drive substantial enhancement in business models, business processes, and customer values. This course provides students with a solid understanding of the principles, methods, and technologies for big data management to drive business innovations. It equips students with the tools and the practices to design a plan for big data management plan and with means to evaluate the proposed solutions to improve business processes.
Check DetailsEBIS4063 Information Security Management
信息安全管理
This course will provide a comprehensive introduction and study into a broad selection of contemporary information security issues, concepts and policies, including the survey of state-of-the-art technology used to address security problems. The technical content of the course gives a broad overview of essential concepts and methods for providing and evaluating security in information process systems (operating systems and applications, networks, enterprise systems, protocols, and so on). In addition to its technical content, the course touches on the importance of management and administration, the place information security holds in overall business risks, social issues such as individual privacy, and the role of business and public policies.
Check DetailsEBIS4073 e-Business Management and Information Systems Internship
电子商务与资讯系统管理实习
This course aims to provide students an opportunity to gain real-life working experiences in placement inside business organizations assuming responsibilities as an e-business or information technology specialist. Under the guidance of both faculty and workplace supervisors, students will work as interns and complete work assignments relating to the organization’s development, management and research activities in the area of e-business and information systems. The internship assignment is expected to take 150 hours to complete plus 12 hours of lecture at the College. There may or may not be any stipend for the internship. In coordination with other members in the business organization, the internship also provides an opportunity for students to broaden their professional experiences beyond the limitations of their classroom education as well as of their own discipline. Students will be assisted by UIC, but are responsible to find a suitable professional placement. The host organization will nominate a contact person as workplace supervisor for the student through the duration of the internship.
Check DetailsEBIS3053 e-Marketing
网络营销
The continuous and rapid introduction of electronic media, digital technology platforms, data sources, and media consumption devices have significantly changed the way we do marketing campaigns. In view of this challenge, the course is designed to provide students with the knowledge of the fundamental and critical impacts of the newly emerging electronic media landscape. Prevailing techniques of understanding online consumer behaviours and the essential steps of planning e-marketing campaigns (e.g., setting goals and objectives, monitoring and analysing campaign performance) are emphasized. Learning in this course will be accomplished through lectures, case studies, in-class exercises, group project and presentations.
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