EBIS3023
Electronic Commerce 电子商务
Business Management and Information Systems, Entrepreneurship and Innovation · DBM · Major Required Courses · 3 Units
Course Descriptions
This course will provide students with an understanding of the tools, skills, business concepts, strategic opportunities, and social issues that surround the emergence of electronic commerce on the Internet. Students will develop an understanding of the current practices and opportunities in e-commerce, including e-commerce models such as O2O, C2C, B2C, B2B, and appreciate the significance of e-commerce as an integral part of the more encompassing omni-channel business strategy. Students will also be able to explore many of the issues and challenges surrounding e-commerce such as cyber security, anonymity, privacy, intellectual property rights, acceptable use policies, and legal liabilities.
Prerequisite
BUS4023 Management Information Systems
Workload
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Modules
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Last updated: 6 years, 2 months ago
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