EBIS3053

Course Descriptions

The continuous and rapid introduction of electronic media, digital technology platforms, data sources, and media consumption devices have significantly changed the way we do marketing campaigns. In view of this challenge, the course is designed to provide students with the knowledge of the fundamental and critical impacts of the newly emerging electronic media landscape. Prevailing techniques of understanding online consumer behaviours and the essential steps of planning e-marketing campaigns (e.g., setting goals and objectives, monitoring and analysing campaign performance) are emphasized. Learning in this course will be accomplished through lectures, case studies, in-class exercises, group project and presentations.

Prerequisite

BUS4023 Management Information Systems

Workload

Workload not available

Modules

Modules not available