MKT4053

Course Descriptions

The business-to-business arena entails a complex market of commercial enterprises, public organisations and government institutions. This course aims to teach the students to market products or services to other companies, government bodies, institutions, and other organisations. It also provides the student an overall understanding of the different components in the B2B market. Last but not least, it enables the students to learn the theories and practical skills in designing and managing the B2B marketing strategy effectively.

Prerequisite

MKT2003 Principles of Marketing Management

Workload

Workload not available

Modules

Modules not available