MKT2003

Course Descriptions

The objective of this course is to introduce students to the essential concepts of marketing and their application in contemporary dynamic business environment. This course aims at helping students to develop an awareness of and the sensitivity to the marketing activities on one’s daily life as consumers. This course also helps student to understand the marketing management functions of planning, organisation and control and develop skills to make optional marketing decisions.

Workload

Workload not available

Modules

Modules not available