Consumer Behaviour and Marketing Strategy 消费行为与营销策略

Marketing Management · FBM · Major Required Courses · 3 Units

Course Descriptions

The purpose of this course is to study the overall consumer decision-making process. Consumer decision pattern determines the formulation of marketing strategy. Students are able to develop consumer behaviour preference marketing tactic to enhance marketing mix functions. Major areas covered are: the consumer as an individual, consumers in their social and cultural settings, the consumer’s decision-making process and developing relevant and effective marketing strategies for consumers.


MKT2003 Principles of Marketing Management


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Last updated: 5 years, 5 months ago