MKT3033

Course Descriptions

The purpose of this course is to study the overall consumer decision-making process. Consumer decision pattern determines the formulation of marketing strategy. Students are able to develop consumer behaviour preference marketing tactic to enhance marketing mix functions. Major areas covered are: the consumer as an individual, consumers in their social and cultural settings, the consumer’s decision-making process and developing relevant and effective marketing strategies for consumers.

Prerequisite

MKT2003 Principles of Marketing Management

Workload

Workload not available

Modules

Modules not available