MKT3023
Marketing Research 营销市场调查
Marketing Management · DBM · Major Required Courses · 3 Units
Course Descriptions
This course introduces students to the theories and practices of marketing research. This course covers: (1) the role, importance and limitations of marketing research; (2) basic procedures of marketing research; (3) various research techniques commonly used in marketing research; (4) applications of marketing research
Prerequisite
MKT2003 Principles of Marketing Management
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Last updated: 5 years, 8 months ago
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