MKT3053

Course Descriptions

This course aims to provide students an opportunity to gain real-life working experience related to the various issues and activities associated with an organisation’s marketing function. Under the guidance of both faculty and workplace supervisors, students will work in an organisation as interns and complete work assignments that are primarily related to the organisation’s marketing activities. The internship assignment is expected to take up no less than 120 hours to complete, and it may or may not be paid.

Prerequisite

MKT2003 Principles of Marketing Management

Workload

Workload not available

Modules

Modules not available