MKT4023

Course Descriptions

This course aims at providing students with marketing management theories and skills, particularly an understanding of the marketing environment, marketing mix and practices in China. Emphasis will be placed on combining marketing concepts with practical business requirements in China business. The current developments, problems and issues of doing marketing in China will also be examined.

Prerequisite

MKT2003 Principles of Marketing Management

Workload

Workload not available

Modules

Modules not available