MKT4023
Marketing Management in China 中国市场营销管理
Food Science and Technology, Marketing Management · Major Elective Courses · 3 Units
Course Descriptions
This course aims at providing students with marketing management theories and skills, particularly an understanding of the marketing environment, marketing mix and practices in China. Emphasis will be placed on combining marketing concepts with practical business requirements in China business. The current developments, problems and issues of doing marketing in China will also be examined.
Prerequisite
MKT2003 Principles of Marketing Management
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Last updated: 5 years, 4 months ago
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