MKT3073
Marketing Communications 市场营销传播
Marketing Management · DBM · Major Elective Courses · 3 Units
Course Descriptions
This course aims to equip students with the necessary knowledge, skills and independence of thought so that they can appreciate the role of marking communication within its broader context, and critically evaluate marketing communication theories and models before applying them to practical marketing situations.
Prerequisite
MKT2003 Principles of Marketing Management
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Last updated: 5 years, 8 months ago
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