MKT4013
Services Marketing 服务营销市场
Marketing Management · DBM · Major Elective Courses · 3 Units
Course Descriptions
This course will introduce the core principles, concepts and marketing strategies specific to the services sector. An overview of the services marketing process and its differences from the marketing of customer products will be presented. Topics will include quality control, customer satisfaction and customer loyalty in a variety of service industries.
Prerequisite
MKT2003 Principles of Marketing Management
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Last updated: 5 years, 8 months ago
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