MKT4013

Services Marketing 服务营销市场

Marketing Management · DBM · Major Elective Courses · 3 Units

Course Descriptions

This course will introduce the core principles, concepts and marketing strategies specific to the services sector. An overview of the services marketing process and its differences from the marketing of customer products will be presented. Topics will include quality control, customer satisfaction and customer loyalty in a variety of service industries.

Prerequisite

MKT2003 Principles of Marketing Management

Workload

Workload not available

Modules

Modules not available

Overall Score

?/10

Last updated: 6 years, 2 months ago