EPIN3023
Marketing for Entrepreneurs 创业营销学
Entrepreneurship and Innovation · DBM · Major Required Courses · 3 Units
Course Descriptions
The objective of this course is to introduce students to the key concepts of marketing with relevant to entrepreneurship in the start-ups and growing process of their enterprises, and their application in contemporary dynamic business environment. Focuses are put on marketing strategies, which are suitable for small business with limited marketing resources.
Prerequisite
MKT2003 Principles of Marketing Management
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Last updated: 5 years, 8 months ago
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