MKT4033

Course Descriptions

This course aims at providing students with the understanding of the critical role that retailing plays in the business world and how retailing can be coordinated with the other marketing mix elements to further enhance the marketing functions. Both the current retailing practices and the general retailing theories are described in order to provide students with the necessary insight to operate a retail establishment successfully.

Prerequisite

MKT2003 Principles of Marketing Management

Workload

Workload not available

Modules

Modules not available