MKT3063

Course Descriptions

This course has the following aims: (1) to examine the impact of Internet on planning of marketing strategies and practices; (2) to develop a general framework to enable the design of internet marketing programmes; (3) to introduce the concepts of ethical marketing and socially responsible marketing decision for today’s organisations; (4) to design a marketing strategy that put corporate social responsibility first and utilise it to improve competitiveness and achieve long term sustainability; (5) to make use of internet to fulfil and perform corporate social responsibility that expected by stakeholders.

Prerequisite

MKT2003 Principles of Marketing Management

Workload

Workload not available

Modules

Modules not available