MKT4003

Course Descriptions

This course focuses on providing students with the knowledge and experience of planning and executing marketing strategy. Marketing strategy is part of the overall strategic management planning process with a specific mission on delivering value to customers. This course balances theories and practices. Apart from lectures and tutorials, it also utilises other means, such as case studies, guest talks, to enhance students’ critical thinking abilities, problem solving capabilities and effective communication skills. To familiarise students with current marketing situation, marketing issues in Hong Kong and China are examined.

Prerequisite

MKT2003 Principles of Marketing Management

Workload

Workload not available

Modules

Modules not available