MR Course List
MATH1063 Linear Algebra II
线性代数 II
This course introduces the basic techniques in matrix algebra, which is the foundation for more advanced mathematics and statistics subjects. Major emphasis will be on the system of linear equations, linearly independence, and eigenvalue problems in finite dimensional vector spaces. Basic ideas and techniques on calculus will be introduced.
Check DetailsOR3013 Linear Programming and Integer Programming
线性规划和整数规划
To introduce fundamental theory, techniques and algorithms for linear programming and integer programming problems. It addresses both the basic as well as advanced topics in linear programming and integer programming. Several software packages will be also introduced.
Check DetailsDS4023 Machine Learning
机器学习
The course will provide an introduction to Machine Learning and its core models and algorithms. The aim of the course is to give the student the basic ideas and intuition behind modern machine learning methods as well as a bit more formal understanding of how, why, and when they work.
Check DetailsBUS4023 Management Information Systems
管理资讯系统
This course aims to provide an introduction to the field of management information systems (MIS). Students will learn how to analyse the business processes for an enterprise system. Then, the technical foundation, including different kinds of hardware and software, will be introduced such that students can think of tools to enhance improvement for the companies. After that, students will learn how the companies apply management information systems to maintain their competitive edge nowadays. Last, but not the least, students will learn how to develop and to manage information systems in organisations.
Check DetailsEPIN3003 Managing New Business
创业管理学
You have a business plan—now what? Most businesses fail within the first five years of start-up, and this is not due to a lack of effort on the part of the founders. This course will focus on the issues that founders encounter when they attempt to implement a business plan and turn an idea or model into a going concern. These issues include, but are not limited to: formulating a viable business model, determining location, determining scale and scope of family business and succession problems, human resources management issues specific to new businesses. We will also explore some contemporary and novel issues in new ventures such as the lean start-up method for new businesses.
Check DetailsMKT3023 Marketing Research
营销市场调查
This course introduces students to the theories and practices of marketing research. This course covers: (1) the role, importance and limitations of marketing research; (2) basic procedures of marketing research; (3) various research techniques commonly used in marketing research; (4) applications of marketing research
Check DetailsMKT4003 Marketing Strategy
市场营销策略
This course focuses on providing students with the knowledge and experience of planning and executing marketing strategy. Marketing strategy is part of the overall strategic management planning process with a specific mission on delivering value to customers. This course balances theories and practices. Apart from lectures and tutorials, it also utilises other means, such as case studies, guest talks, to enhance students’ critical thinking abilities, problem solving capabilities and effective communication skills. To familiarise students with current marketing situation, marketing issues in Hong Kong and China are examined.
Check DetailsEPIN3023 Marketing for Entrepreneurs
创业营销学
The objective of this course is to introduce students to the key concepts of marketing with relevant to entrepreneurship in the start-ups and growing process of their enterprises, and their application in contemporary dynamic business environment. Focuses are put on marketing strategies, which are suitable for small business with limited marketing resources.
Check DetailsJOUR3053 Mass Media Research Methods
大众传媒研究方法
This class introduces the student to the issues and processes involved in designing, conducting, and interpreting media research. This class is designed to help the student understand the benefits and limitations of research. The goal of this course is to educate the student in the benefits, costs, and limitations of research, and the appropriate use and interpretation of research methods.
Check DetailsCOMM2023 Mass Media Writing
大众传媒写作
This introductory writing course teaches students about media writing and gives them the opportunity to develop their skills as writers. It introduces the various forms of writing for the mass media, including news stories for print and broadcast, advertising copy for broadcast, and numerous types of writing for public relations. It covers all major areas of media, including the World Wide Web.
Check DetailsMATH2033 Mathematical Statistics
数理统计学
Randomness plays a crucial role in various models in financial mathematics. To handle the random elements in these models, statistics comes into play. For financial mathematics practitioners, a good understanding of the mathematics behind statistics is important. This course aims at introducing to students statistics from the mathematical point of view. The topics covered will find applications in other disciplines.
Check DetailsJOUR3023 Media Law and Ethics
媒体法律与道德
The course introduces students to the media law in China and internationally and provides the opportunity for an in-depth study of the ethical problems and implications of media practices. The protection of fundamental rights and freedoms will be emphasised throughout the course and principles will be considered in the light of practical examples from a wide variety of media and circumstances. Students will be encouraged to develop their own views and rules about the boundaries of ethical journalism, protect and promote media freedom but also respect dignity and rights of others. Practical day-to-day examples and important court cases will be used as illustrations and current developments and trends will be highlighted.
Check DetailsTRA3063 Media Translation
媒体翻译
This course trains students to devise operational plans and translation strategies for the media. Media translation includes bilingual publication, journalistic writings, and TV and radio broadcasting. Students will be given relevant translation knowledge and skills and will then apply that knowledge base to the practice of media translation. Special emphasis will be placed on the role of a media translator as a “gate-keeper” of information transfer and ethics in journalism in the sense of a media translator will sometimes act as the manipulator as well as the censor of the source information.
Check DetailsPRA3093 Media and Event Planning
媒体与活动策划
This course introduces the principles and practices of advertising media planning introducing the process of evaluating and selecting advertising media to meet specific strategic marketing goals, and also focuses on public relations’ event planning that introduce event types and strategic planning for certain public relations event in communication, group work and reflection through experiential learning activities. The course will equip the student with understanding of the concepts, roles and tasks of a media and event planner and developing effective strategies and techniques required to develop effective advertising and public relations plans, negotiation, media buying, and sales delivery of integrated brand marketing communications and of the strategic usage and strengths of various media and event forms.
Check DetailsFOOD3013 Nutrition
营养学
The way in which nutrients are taken and metabolised is essential for a balanced or healthy diet and the maintenance of optimal fitness. In this course, scientific knowledge and interpretation on nutrition and metabolism are expounded on to enable students to understand and evaluate advances in nutrition and health sciences. This course provides students in some detail, the structure and function of nutrients, the outline of the relationship between food intake and energy expenditure, understanding of the factors that influence people’s choice of foods, the various metabolic pathways in nutrient metabolism and how they are regulated and integrated, the scientific evidences of proper nutrition to better health and extended longevity.
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