PRA3093

Course Descriptions

This course introduces the principles and practices of advertising media planning introducing the process of evaluating and selecting advertising media to meet specific strategic marketing goals, and also focuses on public relations’ event planning that introduce event types and strategic planning for certain public relations event in communication, group work and reflection through experiential learning activities. The course will equip the student with understanding of the concepts, roles and tasks of a media and event planner and developing effective strategies and techniques required to develop effective advertising and public relations plans, negotiation, media buying, and sales delivery of integrated brand marketing communications and of the strategic usage and strengths of various media and event forms.

Prerequisite

PRA2013 Principles of Advertising

Workload

Workload not available

Modules

Modules not available