PRA2013
Principles of Advertising 广告学原理
Public Relations and Advertising · DHSS · Major Required Courses · 3 Units
Course Descriptions
This course provides an introduction to advertising from an integrated marketing communication perspective and presents the subject in an interesting manner so that students can understand and apply it in real life settings. The role of advertising and its importance in society and its relevance to promotion are taught to students.
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Last updated: 5 years, 5 months ago
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