PRA3023

Course Descriptions

This course deals with the concepts and techniques of by studying the importance of copywriting in the advertising process; setting standards for persuasive advertising copy, outlining the creative process involved and analysing the dynamic but delicate relationship between the copywriter and colleagues in other departments of an advertising agency. Throughout the course students will be exposed to practical exercises and case studies that use Chinese and English languages.

Prerequisite

PRA2013 Principles of Advertising

Workload

Workload not available

Modules

Modules not available