EPIN3003

Managing New Business 创业管理学

Entrepreneurship and Innovation · DBM · Major Required Courses · 3 Units

Course Descriptions

You have a business plan—now what? Most businesses fail within the first five years of start-up, and this is not due to a lack of effort on the part of the founders. This course will focus on the issues that founders encounter when they attempt to implement a business plan and turn an idea or model into a going concern. These issues include, but are not limited to: formulating a viable business model, determining location, determining scale and scope of family business and succession problems, human resources management issues specific to new businesses. We will also explore some contemporary and novel issues in new ventures such as the lean start-up method for new businesses.

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Last updated: 5 years, 8 months ago