EPIN3043

Course Descriptions

The objective of this course is to familiarise students with the concepts and practices in the creation, development, design, marketing, and launching of new products and services. The knowledge and skills gained will allow students to make informed decisions about which new products to make or what services to offer, and what strategies and development processes to implement. Identifying opportunities, developing strategies, and designing processes for the creation of new products/services are key responsibilities for both entrepreneurs inside and outside successful enterprises. However, developing new products/services is fraught with several risks, which lead to failures of many products/services introduced into the market. This course is focused on improving the chances of success for new products/services.

Prerequisite

EPIN3003 Managing New Business

Workload

Workload not available

Modules

Modules not available