Course List

ACCT2013 Principles of Accounting II

会计学原理 II

The objective of this course is to provide students with a general understanding of basic accounting concepts, accounting cycle (bookkeeping), principles and their applications in some selected financial and management topics including partnerships; corporations; non-current liabilities; cash flow statement; financial performance analysis; accounting for manufacturing operations; cost behaviour and CVP analysis; budgeting and budgetary control.

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BUS2013 Principles of Law

法律原理

Introducing to business students a comprehensive overview of the Hong Kong legal system and the basic principles of contract law and the law of tort, which are two of the important areas of business law

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FIN2003 Financial Management

财务管理

The objective of this course is to enable students to (1) understand the fundamental concepts in finance; (2) assess alternative investment possibilities; and (3) evaluate different sources of financing projects.

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MKT2003 Principles of Marketing Management

市场管理导论

The objective of this course is to introduce students to the essential concepts of marketing and their application in contemporary dynamic business environment. This course aims at helping students to develop an awareness of and the sensitivity to the marketing activities on one’s daily life as consumers. This course also helps student to understand the marketing management functions of planning, organisation and control and develop skills to make optional marketing decisions.

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CTV1003 Introduction to Electronic Media

电子媒介导论

This course serves as an introduction to the structural, historical, and social aspects of electronic media, with a particular focus on broadcast and new media. It delivers knowledge about the history, role, and change within the television, cable, home video, and satellite industries as well as information about today’s internet and new media technologies. Finally, it will examine the convergence of digital and new media as well as its effect and governance of electronic and new media.

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CTV1013 Introduction to Media Aesthetics

传媒美学概论

The main objective of this introductory course is to enhance awareness of the aesthetic choices made in visual media production and to explore how the tools and techniques used in its creation can be joined to generate a variety of meanings and messages. The course will involve practicing detailed analysis of the aesthetic choices made in different forms of visual media, with particular emphasis given to narrative film and television. Some practical exercises will also be given to deepen understanding of aesthetic principles.

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CTV1023 Film History

电影史

This course aims to help the students establish a general framework to understand the establishment of the film medium in various countries from its beginnings in the late 19th century to the present. While various international developments will be explored, the course will focus primarily on developments in American and Europe. An overview of film history in China will also be included.

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CTV2023 Scriptwriting

剧本写作

This course introduces the creative processes of screenwriting. Through practical exercises and assignments students will learn about the art, craft, and business of film and television writing, with a primary focus on writing for short films and writing for television.

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CTV2033 Communication Research Methods

传播研究方法

This course introduces the student to the issues and processes involved in designing, conducting, and interpreting communication research. It will focus on a range of communication research techniques commonly used in the Humanities and Social Sciences to gather, analyse, and interpret data relating to film, television and new media. The class is designed to help the student understand the benefits and limitations of research. This includes the proper use and interpretation of research results. The goal of the course is to educate the student in the benefits and limitations of research used by professionals in the mass media with an emphasis on the film, television, and new media industries. This should allow the student to accurately and appropriately use research to further develop his or her career.

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CTV2043 Television and Chinese Society

电视与中国社会

This course focuses on the study of Chinese television and social change, the role of TV in the formation and maintenance of Chinese cultural identities, and its impact on other media and on the Asian Community. The course explores the Chinese TV industry in its socio-historical context, televisual discourses, and audience reception, as well as in relation with society from late 50’s to the present.

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CTV2053 Video Cinematography

录像摄影

The aims and objectives of this course are: 1) To cover the fundamental theory and practice of cinematography and lighting for film and video production. 2) To introduce basic and advanced digital video cinematography techniques for both studio and field. 3) To learn and use the language of cinema and television, such as shot sizes, composition, camera movements, audio, and lighting. 4) To work in group project which provides each student with professional team-work skills that can be applied to all aspects of the professional world.

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CTV2063 Film and Television Directing

影视导演

This course aims to continue the exploration of the many expressive combinations possible through the manipulation of narrative, mise-en-scene, cinematography, editing and sound, and the role the director of fiction-based media has in guiding these choices. This exploration is done primarily in two ways: 1) The analysis and evaluation of aesthetic choices made by professional directors in existing motion pictures 2) The application of aesthetic understanding in the creation of an original digital film. The course will also prepare students to organise and manage the creation of a short narrative digital film.

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CTV2073 Introduction to Communication Theory

传播学理论

The aims and objectives of this course are to explore a broad spectrum of theoretical development encompassing interpersonal, organisational, and mass communication theories. especially in making the ideas relevant to the context of the discipline of Cinema and Television within a communication framework. Equally, application drawing on personal experience is important in order to provide a foundation to meet the discipline of communication.

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CTV3003 Sound Recording and Mixing

录音与混音

The aim of the course is to train students in the foundational practices of audio production, familiarise students with the basic elements and stages of audio production, and the concepts, skills and techniques of audio equipment and systems involved in the entire film and/or video production processes. During the course, demonstrations, equipment tutorials, hands-on workshops, in-class exercises and projects will be used to enhance student learning and acquisition of experience in sound design and production for the film and television industries.

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CTV3023 Film and Video Editing

影视剪辑

The aims and objectives of this course are: 1) To provide an intensive technical introduction to the tools and techniques of the modern editor. 2) To introduce the fundamentals of film and video editing and the latest advances in electronic video post-production. 3) To develop students’ editing eye through extensive lab and practical work.

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