ME Course List
PRA3033 Research in Public Relations and Advertising
公共关系及广告研究
This course introduces students to research methods used in the fields of advertising and public relations. Students will be given a practical orientation of the activities involved in conceptualising, planning, organising, executing, and reporting research. Students will learn how to apply research to advertising and public relations strategies and goals.
Check DetailsSWSA4043 Residential Care and Services
院舍照顾与服务
This course provides students with a comprehensive knowledge of the services and practice of residential care. Students will examine the basic principles and characteristics of residential care; and the effects of residential care on both the residents and staff. The roles and functions of social workers in residential settings will be discussed this course will devote to the study of the process and tasks of residential care. The concepts of therapeutic community and community care versus long-term residential care will be analysed.
Check DetailsMKT4033 Retail Management
零售管理
This course aims at providing students with the understanding of the critical role that retailing plays in the business world and how retailing can be coordinated with the other marketing mix elements to further enhance the marketing functions. Both the current retailing practices and the general retailing theories are described in order to provide students with the necessary insight to operate a retail establishment successfully.
Check DetailsGLD3093 Rural Economic Development and Transformation in Globalising China
全球化下的中国农村经济发展与转型
This course aims at familiarizing students with the most relevant, up-to-date trends of rural economic reforms and development in China in the age of globalisation. The course intends to highlight the historical and on-going reforms in rural countryside and its development’s drivers, constraints, challenges and prospects, at a time of a new wave of industrialization, urbanization and transnational economic integration.
Check DetailsMKT4043 Sales Management
营销管理
Effective management of a company’s sales force is essential to the successful implementation of its overall marketing plan. This course provides students with overall understanding of the roles of sales management in a corporation and the theories as well as the empirical practices in managing a sales force effectively. The course also aims to study the sales management process from personal selling point of view and managerial point of view. This course will cover three main areas in Sales Management (1) the nature and scope of sales management in part I, IV; (2) the essence of the selling process in Part II and III; and (3) sales promotion and sales channel in Part V and VI.
Check DetailsENV4043 Selected Topics in Environmental Science
环境科学选题
This course provides updated information in recent advances and developments in selected areas in environmental science and technology.
Check DetailsJOUR3143 Selected Topics in Journalism: Citizen Journalism
新闻专业选题：公民采访与报道
This course introduces students to the role of citizen journalism and its relationship to professional journalism and mainstream media. Citizen journalism is the gathering, writing, editing, production and distribution of news and information by people not trained as professional journalists who collect, disseminate and analyse news on blogs, wikis and sharing websites using tablets, laptops, cell phones, digital cameras and other mobile and wireless technologies. Citizen journalism is also referred to as "alternative media”, an activist form of professional newsgathering and reporting that functions outside mainstream media institutions, often driven by different objectives and ideals and relies on substitute sources of legitimacy than traditional or mainstream journalism. Content from citizen journalists is now increasingly also known as user-generated content. Its relevance for professional journalists and media companies lies in the growing integration of such content onto online mainstream media platforms and the move by professional journalists into citizen journalism.
Check DetailsJOUR3073 Selected Topics in Journalism: Green Writing
新闻专业选题：环保报道
Green Writing is a course geared to making the student conversant in research and reporting writing on environmental issues. The formats for presentation will include, but are not limited to, investigative journalism, feature journalism, bulletin-style articles, broadcast news report scripts, public relations tracts, and policy papers. To develop a better understanding of these forms of writing, readings will range broadly across the subject of the environment and nature, particularly in China. The course covers areas where students will engage in becoming more observant about environmental conditions and changes, as well as the forces that underpin these conditions and processes.
Check DetailsJOUR3093 Selected Topics in Journalism: Radio Broadcasting
新闻专业选题：电台广播 新闻
This course aims at equipping students with the theory and practice of the radio industry while developing foundational skills in announcing and writing, with an emphasis on diction, expressiveness, and clarity. In this course students will produce a series of radio feature news programs, from planning stages, through writing, and eventually to producing these features. This course teaches radio production techniques, including using the internet for research, story selection and sequencing, contacting subjects, interviewing and follow-up, writing and editing. This course will explore the different forms of radio news as well, finding stories and turning them into good radio. Journalistic ethics and a study of the legal restrictions within which broadcast journalists’ work will be emphasised throughout.
Check DetailsFIN4033 Seminar in Finance
金融课题研讨
Under guidance of the instructor, students have the opportunity to explore and discuss in this seminar, the latest developments and the major areas of concern in the field of finance.
Check DetailsEBIS4013 Seminar in e-Business Management and Information Systems
电子商务与信息系统研讨课
This seminar course emphasises the introduction and discussions of the new topics in MIS and e-business management with the assistance of faculty experts. It aims to equip students in the EBIS programme with both research literature and practical oriented themes for enhancing the abilities of conducting research, appreciating and understanding of current information systems and e-business knowledge development, and working towards individual competency and success.
Check DetailsMKT2013 Service Learning and Community Engagement
服务学习与社会投入
Students must have at least year 3 standing Course Description: This course provides students with an opportunity for active learning and enables them to build a sense of social responsibility and commitment that are essential when they apply their business and professional skills to their careers. This is a community-based instruction course intended to promote students’ civic responsibility and to strengthen their problem-solving and decision making skills by acquiring hands-on experience in community projects provided by NGOs and not-for-profit organisations in Hong Kong, Mainland China and other countries. It is a reciprocally beneficial course, with meaningful service being provided to the community and meaningful learning experiences being provided to the student.
Check DetailsMKT4013 Services Marketing
服务营销市场
This course will introduce the core principles, concepts and marketing strategies specific to the services sector. An overview of the services marketing process and its differences from the marketing of customer products will be presented. Topics will include quality control, customer satisfaction and customer loyalty in a variety of service industries.
Check DetailsTRA4063 Simultaneous Interpreting
同声传译
Simultaneous Interpreting develops students’ skills in simultaneous interpreting. This course targets students who are interested in becoming professional interpreters. It provides intensive and practice training in a professional context. Students will receive guidance from professionals on the practice of simultaneous interpretation in the dynamic fields such as journalism, tourism, and economics. The medium of instruction will be in English while teaching materials will both be in Putonghua/Chinese and English for C-E and E-C interpreting.
Check DetailsJOUR4023 Social Aspects of Media Technology
传媒技术与社会
This course explores the relationships between media technology and society. In the context of the debates that surround technology and social change, it examines how new media technologies are changing communication, identity, and community. The situation in Hong Kong is highlighted.
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