PRA3033
Research in Public Relations and Advertising 公共关系及广告研究
Public Relations and Advertising · DHSS · Major Elective Courses · 3 Units
Course Descriptions
This course introduces students to research methods used in the fields of advertising and public relations. Students will be given a practical orientation of the activities involved in conceptualising, planning, organising, executing, and reporting research. Students will learn how to apply research to advertising and public relations strategies and goals.
Prerequisite
COMM3003 Communication Research
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Last updated: 5 years, 5 months ago
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