CCM Course List
GCLA1903 English I
大学英文 I
The course involves instruction of English as both an academic subject and a foreign/second language. The course focuses on fundamental language skills that are related to reading, writing, listening, and speaking. It is also designed to enable students to study their major courses more effectively by focusing on the basic language and thinking skills of academic reading and writing.
Check DetailsGCLA1913 English II
大学英文 II
Course objectives are aimed at further developing and improving the four language skills of reading, writing, speaking and listening to a level appropriate for university study. This course builds on the skills taught in English I by taking the sentence writing skills from that course and developing them into academic style paragraphs using different patterns of organisation. The course will broaden student awareness of reading for academic purpose by instructing how to interpret different textual styles.
Check DetailsGCLA1923 English III
大学英文 III
The course involves a careful instruction of English as both an academic subject and a second language. Students will be able to respond to and convey ideas in areas of speaking, listening, reading, and writing. Speaking will focus on articulation and target language. Patterns of organization will be stressed in speaking and writing. Specific grammar and vocabulary will be addressed within essays. Reading and listening material will be accessed primarily from electronic resources and the library in order to facilitate comprehension of academic sources.
Check DetailsGCLA1933 English IV
大学英文 IV
This course prepares students for communicating in an academic environment. Major topics of this course include research activities which will enable students to find appropriate academic sources about the topics being studied and use references to support their writing. Public speaking skills will be introduced to enhance their spoken language. Reading and listening material will be accessed primarily from electronic resources and the library in order to further academic research skills and avoid plagiarism.
Check DetailsCCM2113 Event Planning and Management
节庆活动策划与管理
This course provides a basic knowledge of event planning and management. It forms an introductory study of the events industry focusing on academic theories, which can be applied to the real-world situations. A wide range of topics relating to event planning and event management, such as event trends, event concepts, event planning and logistics, and Integrated Marketing Communications theory in event management will be covered in this course. Students will learn and practice from concepts to delivery. The course discusses various aspects of planning and managing a variety of event typology including events of festivals, culture, arts, politics, sports and other forms of business and leisure events on the different cultural contexts.
Check DetailsCCM3133 Exhibition Design: Creative Interpretation and Management
展览设计：创意演绎及管理
Students will acquire the basic understanding of creative interpretation in Cultural Industries. The course focuses on the area of exhibition design management, including the theories and applications on exhibit interpretation with design elements and principles of organization. Besides, it will also cover management theories including target audience, market segmentation and financial budgeting. Practical cases will be explored from their conceptual development, research, design, management and finally exhibition through the chain of creative and innovative processes.
Check DetailsCCM4093 Final Year Project (CCM)
毕业论文
This course focuses on the training for the CCM students: (1) to nourish their basic academic and analytical research capabilities in Cultural Industries; (2) to apply the research knowledge and skills gained from the Cultural Industries to a practical business problem; and (3) to prepare themselves from academic field to the workplace situation with basic research concepts, methodologies and data analysis.
Check DetailsFIN2003 Financial Management
财务管理
The objective of this course is to enable students to (1) understand the fundamental concepts in finance; (2) assess alternative investment possibilities; and (3) evaluate different sources of financing projects.
Check DetailsCCM3103 Food and Beverage Management
餐饮发展管理概论
This course introduces students to the nature and characteristics of food and beverage business from the perspectives of customers, product and operation. The student will identify the growth of the food and beverage service industry, their classification and systems of operation; the nature of customer demand and explain the importance of the consumer-product relationship as a function of the business environment. Furthermore, students will be able to analyse business operation of food and beverage industries management, and evaluate key issues in restaurant and bar management.
Check DetailsCCM4043 Fundraising for Arts and Culture
艺术与文化募资
The course will explain the basic concepts and theories about fundraising, including practical tools, strategies and methods. It will also provide guidelines for organizations by relating important principles to on-the-job situations and also on the most current fundraising techniques.
Check DetailsGCIT1003 IT for Success in Everyday Life and Work
日常生活和工作中的信息技术
This course introduces students to the fundamental concepts of Information Technology (IT), and develops students’ confidence in using computers and computer applications. Useful and practical course contents are selected for learning how to be a competitive person in this information era. Students are introduced to the background of Computer Science, and the modern IT sector. Some of the major IT organisations are introduced, and current IT issues and questions are discussed. The basic architecture and design of a computer is explained. Software applications useful for students of all majors are introduced.
Check DetailsCCM4073 Industrial and Retail Design Management
工业和零售设计管理
The course aims at introducing the role of industrial design and retail design management as part of the cultural industries. It introduces industrial design as a creative thinking process by working through a practical project. Emphasis will also be put on retail design management and visual merchandising of the industrial product. A wide range of theoretical and practical cases on package design and displays will be used to illustrate the creative thinking methods and how these concepts could be realised in the real world.
Check DetailsCCM3033 International Cultural Trade
国际文化贸易
The main objective of this course is to enable students to master the fundamental concepts, principles, systems, management and policies of international cultural trade. The course will teach students the formation, development of the trade theories, the operation of cultural agencies, exhibition and digital trade in different countries. It is aiming at nurturing students’ ability in applying cultural trade theories and methodologies in problem analysis and problem solving.
Check DetailsECON2063 Introduction to Economics
经济学导论
This course aims to introduce to non-business students the essential building blocks of economics, including the basic concepts and theories in both micro- and macro-economics, so as for students to acquire a basic understanding of how the economy functions and to appreciate the basic economic issues facing a society. This is a necessary preparation for many careers, as well as for responsible citizenship, in modern society.
Check DetailsACCT2023 Introduction to Financial Accounting (for CCM or minor programme in Business only)
财务会计导论
The objective of this course is to provide students with a general understanding of basic accounting concepts, accounting cycle (bookkeeping), principles and their applications in some elementary financial accounting topics including cash; current assets and current liabilities; inventory, non-current assets and non-current liabilities; cash flow statement and analysis of financial statements.
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