ME Course List
CCM4053 Cultural Heritage and Tourism
文化遗产及旅游业
The course introduces modern theories on heritage management and explores the current issues on conservation and preservation of cultural heritage. It provides comprehensive examination of cultural heritage management in tourism operation. The focus is on the balance between cultural heritage management and tourism developments.
Check DetailsCCM4033 Cultural Industries Internship
文化产业实习
The aims of the internship are to provide a direct link between the academic core of the course and the disciplines and methods of practice; to enable students to experience aspects of practice and provide the opportunity for them to work in areas of the field outside their specific expertise; to enable students to observe, analyse and comment on the interaction between theoretical and practical issues as it is practiced, and to establish connections between practice and the development of relevant research programs and suggest appropriate research directions so as to improve the complementarities of theory to practice.
Check DetailsCCM3083 Culture, Creativity and Management in Chinese Cities
中国城市文化创意与管理
The course provides in-depth analyses and discussions of cultural and creative industries in modern Chinese cities, in particular, Hong Kong, Guangzhou, Shenzhen, Shanghai and Beijing. The content focuses on the application of theoretical frameworks of culture and creativity studies in cultural and creative industries in Chinese cities.
Check DetailsMKT3003 Customer Relationship Management
客户关系管理
This course introduces students to the theories and practices of customer relationships management. Students are learned how to translate the Customer Relationship Management (CRM) business strategy into marketing and how to build analytical CRM and enable organisational processes. Emphasis is placed on customer profiling, buyer motivation, customer communications, customer service centre operations, customer databases, different CRM strategies, and the role of measuring and managing customer satisfaction and loyalty.
Check DetailsCCM4083 Customer Relationship Management in Cultural Industries
文化产业客户关系管理
Consumer Relationship Management (CRM) is what sets winning organizations apart from others. Acquiring and keeping customers, and then developing those customers, are key components of successful business strategies. This course aims to introduce students to the essential concepts of CRM and explains its manifold benefits to them. It will expose them to current technologies that are used in CRM, and how to plan and implement successful CRM strategies throughout the customer’s lifecycle.
Check DetailsSTAT3043 Data Analysis Using R
R 语言统计分析
The course covers computer programming and data analysis in R. The emphasis of the course will be on statistics analysis based on R language. This involves: (1) exploratory data analysis; (2) specification of models to explain the data; (3) estimation and evaluation of models; (4) forecasting from the model.
Check DetailsGLD3063 Data Analysis for Social Sciences
社会科学数据分析
This course is an introduction to data analysis in the field of social sciences. The purpose of this course is to provide basic understanding and background essential to the learning of applied data science and statistics skills. The material will cover both descriptive and inferential techniques for analysing multivariate, categorical, and continuous data with the primary objective being two-fields: (1) relaying the underlying theories, appropriate applications, and limitations of various procedures; (2) using statistical software packages to properly analyse the interpret results.
Check DetailsSTAT4073 Data Mining
数据挖掘
In this information age much data are collected, but less often analysed. This course covers methods for gleaning useful information for large data sets. These methods may be used to help improve product marketing, increase operational efficiency and discover new knowledge.
Check DetailsCOMP4043 Data Mining and Knowledge Discovery
数据挖掘与知识发现
This course provides an overview of the concepts and techniques in knowledge discovery and data mining. The students are expected to have some ideas about some basic knowledge discovery and data mining techniques, including classification, clustering, data association and data warehouse.
Check DetailsDS3013 Data Processing Workshop III
数据处理工作坊 III
This workshop aims at machine learning with big data. In particular, different machine learning techniques in big data scenario are investigated.
Check DetailsCOMP4053 Database System Implementation
数据库系统开发
This course provides students with an in-depth knowledge of relational database management systems (DBMS). Topics include data storage, index structures, query evaluation, transaction processing, concurrency control, and crash recovery. In addition, advanced topics such as distributed databases and data warehouses will also be covered.
Check DetailsEBIS3073 Decision Support and Business Intelligence Systems
企业决策支持和智慧系统
This course aims to foster a comprehensive understanding of the basic concepts of data collection, heuristic, and analytical model of the decision support system (DSS)/business intelligence (BI) to support management decision-making in a business environment. Student will learn how to combine these elements to construct a DSS/expert system (ES) to assist managerial decision making and solve unstructured problems. It introduces new dimensions of artificial intelligence (AI) systems such as neural computing and data mining. In addition, the basic concepts of knowledge engineering and the methods of knowledge acquisition will also be studied in this course.
Check DetailsCOMP3103 Design Patterns
设计模式
This course introduces popular design patterns that can be used in software development.
Check DetailsFINM4013 Design and Analysis of Financial Algorithms
金融算法设计与分析
The primary objective of this course is to introduce the topic of algorithms as a precise mathematical concept, and study how to design algorithms, establish their correctness, study their efficiency and memory needs. The course consists of a financial modelling component in addition to the design of various algorithms.
Check DetailsEBIS4053 Developing Applications for Mobile and Social Media
移动和社交媒体：应用及开发
This course provides an understanding of contemporary web and mobile applications that enhance the possibilities for social interactions, for exchange of information and content creation on mobile devices, and the use of these applications for business opportunities. It equips students with the knowledge and skills for analysis, design, implementation and operation for mobile and social media business applications. It enables students to develop mobile and social media applications for business improvement and innovations with features such as location-based services and community-based recommendation services.
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