MR Course List
CTV4013 Production and Media Management
制作与多媒体管理
This course has two parts. Part 1 examines the roles and skills of a film producer, categories of productions and analyses the proper procedures for production management from initiation to completion. Part 2 focuses on how media organisations and production companies in various scales are managed. Topics will include: 1) Challenges media organisations are facing 2) Techniques and processes used in managing a media company 3) Crisis management 4) Challenge of working in teams 5) Challenge of the new media
Check DetailsCOMM2013 Professional Communication Skills
专业传播技巧
The course aims to provide students with skills-based practice of professional communication behaviours. This hybrid course introduces basic interpersonal, small group and presentational speaking skills. The instructional model emphasises practice of skills with a secondary focus on mastery of vocabulary.
Check DetailsPSY3093 Psychological Assessment and Testing
心理评估与测试
The aim of this course is to improve the knowledge, understanding, and practices of students who will be involve in constructing tests, and understanding the meaning and value of test scores. This course introduces students to the psychological tests used in clinical, organisational, forensic, and educational settings. Through the address of topics such as test design, neuropsychological assessment, vocational interests, and projective techniques, students will gain insight to how testing data are used by professional psychologists when working with clients.
Check DetailsPSY4063 Psychology of the Chinese People
中国人心理学
Although the Chinese people constitute more than a quarter of the world’s population, the purpose of this course is to summarise and integrate the wealth of data available on their psychological functioning. The purpose of this course is to introduce fundamental concepts from psychology in the different cultural context of Chinese people psychological functioning, to apply such concepts in understanding themselves and behaviours of others.
Check DetailsPRA3013 Public Relations Writing
公共关系写作
This course provides instruction and writing practice designed to develop professional-level writing skills for public relations practitioners. It emphasises the different approaches required for particular audiences and types of media.
Check DetailsPRA4063 Public Relations and Advertising Strategic Campaigns
公共关系与广告策略和筹划
This course introduces students to the practices associated with planning a campaign. Students working in small groups will prepare a campaign for a real brand or product, service or organisation. The groups will do actual client interview, and write a situation analysis, create detailed references, conduct original research, define and develop targets, develop communication objectives and strategies in advertising and public relations based upon consumer and product research. Deliverables will be created and designed to express the campaign goals and connect and communicate their intentions. Students apply the skills they have acquired in previous advertising and public relations courses to prepare the campaign project. The campaign project, consisting of a written plans book, and original designs and creates will be presented to the class or event clients, and turned in at the end of the semester.
Check DetailsGLD3003 Public-Private Partnerships for Development
政府和社会资本合作发展模式
The major objective of the course is to provide an understanding of the key principles and components of Public-Private Partnerships (PPPs), the role of PPPs in the delivery of socio-economic development as well as the opportunities and challenges of procuring and maintaining public services in various fields through effective PPPs, particularly in emerging markets.
Check DetailsPRA2043 Publication Design
书刊设计
Publication Design is a study of basic principles of graphic design, typography, and the uses of visual images and colour for public relations students. The course focuses on applying principles of design, the practice of layout skills for graphic communication, and the use of computers in the planning, production and publication of printed materials. Students will design various public relations publications, such as brochures, newsletters, annual reports, flyers, collateral materials, promotional literature, and various other types of print publications. Students will use various pagination software for computers so that they learn as they produce their publications.
Check DetailsMHR3023 Recruitment and Selection
招聘与筛选
This course introduces students to various theories and concepts associated with the effective staffing of organisations. Strategic, technological, practical, ethical and legal issues confronting organisations’ staffing systems are presented. After completing this course, students are expected to have acquired the background for understanding contemporary recruitment and selection issues and the competencies to address specific staffing challenges.
Check DetailsGLD3013 Regional Cooperation and Integration: The EU
欧盟区域合作与整合
The course examines the causes and historical evolution of European integration and then looks analytically at the institutions and the policies of the European Union, assessing their effectiveness and investigating their implications for the rest of the world. It provides a focused examination of the economy of European integration, and highlights the dynamic relationship between economic and social integration and the respective roles of the state, markets and EU institutions.
Check DetailsGLD2023 Regional Cooperation and Integration: the ASEAN
东盟区域合作与整合
This is the course designed to assess ASEAN as a major regional actor. No other region in the world can match the cultural, religious, linguistic, and ethnic diversity of Southeast Asia; however, if one were looking around the world for examples of successful regional cooperation, Southeast Asia would be at the top of the list. What makes ASEAN truly remarkable? This course will question what influences the regional dynamics and integration among Southeast Asian countries, including their social, cultural, and economic behaviour.
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回归分析
This course introduces the theory of regression analysis and techniques in data analysis. It will emphasise on recent developments in the regression analysis such as statistical diagnostics and nonlinear regression; and to motivate students to analyse multivariate data with the help of statistical packages such as MATLAB, R or SPSS.
Check DetailsJOUR2013 Reporting Laboratory I
报道实验室 I
In this course, students learn to produce experimental reporting work for print, broadcast and/or on-line media. Under supervision, each student is required to work throughout the four semesters.
Check DetailsJOUR3103 Reporting Laboratory II
报道实验室 II
Students learn to produce an experimental newspaper under supervision.
Check DetailsJOUR3113 Reporting Laboratory III
报道实验室 III
Students learn to produce an experimental newspaper under supervision.
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