PRA4063

Course Descriptions

This course introduces students to the practices associated with planning a campaign. Students working in small groups will prepare a campaign for a real brand or product, service or organisation. The groups will do actual client interview, and write a situation analysis, create detailed references, conduct original research, define and develop targets, develop communication objectives and strategies in advertising and public relations based upon consumer and product research. Deliverables will be created and designed to express the campaign goals and connect and communicate their intentions. Students apply the skills they have acquired in previous advertising and public relations courses to prepare the campaign project. The campaign project, consisting of a written plans book, and original designs and creates will be presented to the class or event clients, and turned in at the end of the semester.

Prerequisite

PRA2003 Principles of Public Relations

Workload

Workload not available

Modules

Modules not available