PRA2003
Principles of Public Relations 公共关系原理
Public Relations and Advertising · DHSS · Major Required Courses · 3 Units
Course Descriptions
The primary aim of this course is to introduce students to the field of public relations with shared emphasis on theoretical foundations and practicum. Students achieve the understandings of basic PR skills and the relevant knowledge that are available to the PR professions in different industry and business settings by various practitioners’ roles, professional orientation, and for contemporary topics of publics.
Workload
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Modules
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