PRA4033

Course Descriptions

This course aims to provide students with an introduction to integrated marketing communications where students will apply many concepts and theories in order to gain a better understanding of how integrated marketing communications works by analysing campaigns and case studies. Concept and theories will help students to understand the actions and decisions influencing the marketing communication mix and its effects on the marketing programs.

Prerequisite

PRA2003 Principles of Public Relations

Workload

Workload not available

Modules

Modules not available