PRA4033
Integrated Marketing Communication 整合营销传播
Public Relations and Advertising · DHSS · Major Required Courses · 3 Units
Course Descriptions
This course aims to provide students with an introduction to integrated marketing communications where students will apply many concepts and theories in order to gain a better understanding of how integrated marketing communications works by analysing campaigns and case studies. Concept and theories will help students to understand the actions and decisions influencing the marketing communication mix and its effects on the marketing programs.
Prerequisite
PRA2003 Principles of Public Relations
Workload
Workload not available
Modules
Modules not available
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