EPIN Course List

BUS3043 Qualitative Research Methods

质性研究方法

The objective of this course is to impart students with the knowledge and capability to apply different qualitative research approaches to conducting business research projects. This course, which provides a solid foundation on both theories and applications of a variety of qualitative research techniques (including case studies, ethnography, archival research, participant observation, interview and focus group methods, as well as transcription and analysis), will help students in preparing a practical-oriented BBA Project.

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GCCH1023 Selected Themes in Chinese History and Civilisation

中国历史与文明专题

This course aims to provide students with (1) knowledge on the various aspects of China’s unique cultural qualities and achievements from past to present; (2) a rich vocabulary for them to be able to illustrate the historical eras of Chinese civilization; (3) the ability to critically analyse various cultural phenomena by looking at a wide spectrum of traditional Chinese ways of life; and (4) the awareness, interests and curiosities in Chinese history and civilization from a cultural perspective.

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GCNU1003 Speaking of Statistics

统计漫谈

This course provides students with an understanding of fundamental statistical techniques commonly used in social science, business, and science today. The emphasis is on statistical thinking, concepts and data analysis. Students are required to solve a variety of problems using statistical packages.

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BUS4013 Strategic Management

策略管理

This course aims to prepare the student for a successful business career by providing them with a broad understanding of the importance and complexity of strategic decisions and how they require an integration of all aspects of business operations. It focuses on developing the skills required of senior/general managers to diagnose business problems and opportunities and to develop and implement effective courses of action.

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GCCH1003 University Chinese

大学国文

This course aims to (1) help students to master advanced knowledge and skills in Chinese listening, speaking, reading and writing; (2) teach some of the advanced features of Chinese literature, and the interrelationship between literature, society and culture in ancient and contemporary China, and (3) develop students’ ability to analyse, evaluate and appreciate literary writings.

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