BUS3043

Course Descriptions

The objective of this course is to impart students with the knowledge and capability to apply different qualitative research approaches to conducting business research projects. This course, which provides a solid foundation on both theories and applications of a variety of qualitative research techniques (including case studies, ethnography, archival research, participant observation, interview and focus group methods, as well as transcription and analysis), will help students in preparing a practical-oriented BBA Project.

Prerequisite

GCNU1003 Speaking of Statistics

Workload

Workload not available

Modules

Modules not available