EBIS Course List

EBIS3033 Programming for Business Applications

商业应用编程

The course is designed to provide an introduction to programming in business environment. It assumes the students with no prior programming experience and using a simplified learn-by-example approach that stresses top-down design and modular structured programming. First part of the class will cover the basic principle of programming in general; language-independent terms, and then discusses how the programming construct in question is implemented in a specific language such as Visual Basic. The second part will emphasise on building a business application using the Rapid Application Development (RAD) tools.

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GCCH1023 Selected Themes in Chinese History and Civilisation

中国历史与文明专题

This course aims to provide students with (1) knowledge on the various aspects of China’s unique cultural qualities and achievements from past to present; (2) a rich vocabulary for them to be able to illustrate the historical eras of Chinese civilization; (3) the ability to critically analyse various cultural phenomena by looking at a wide spectrum of traditional Chinese ways of life; and (4) the awareness, interests and curiosities in Chinese history and civilization from a cultural perspective.

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EBIS4013 Seminar in e-Business Management and Information Systems

电子商务与信息系统研讨课

This seminar course emphasises the introduction and discussions of the new topics in MIS and e-business management with the assistance of faculty experts. It aims to equip students in the EBIS programme with both research literature and practical oriented themes for enhancing the abilities of conducting research, appreciating and understanding of current information systems and e-business knowledge development, and working towards individual competency and success.

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GCNU1003 Speaking of Statistics

统计漫谈

This course provides students with an understanding of fundamental statistical techniques commonly used in social science, business, and science today. The emphasis is on statistical thinking, concepts and data analysis. Students are required to solve a variety of problems using statistical packages.

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BUS4013 Strategic Management

策略管理

This course aims to prepare the student for a successful business career by providing them with a broad understanding of the importance and complexity of strategic decisions and how they require an integration of all aspects of business operations. It focuses on developing the skills required of senior/general managers to diagnose business problems and opportunities and to develop and implement effective courses of action.

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EBIS3063 Telecommunications in Business

商业通讯

This course presents general principles and major developments of telecommunications and mobile networked systems in business. Emphasis is placed on applications of telecommunication technologies, devices and concepts to e-commerce and mobile commerce in secured and efficient networked business environments.

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GCCH1003 University Chinese

大学国文

This course aims to (1) help students to master advanced knowledge and skills in Chinese listening, speaking, reading and writing; (2) teach some of the advanced features of Chinese literature, and the interrelationship between literature, society and culture in ancient and contemporary China, and (3) develop students’ ability to analyse, evaluate and appreciate literary writings.

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EBIS4023 Web Design and Development

网页设计与开发

The course aims to introduce the concepts and techniques for developing a transaction-based web site using contemporary tools in order to market the products and services of organisation. It equips students with the comprehensive practical ability from understanding the organisational requirements to fully developing a transaction-based website.

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EBIS4073 e-Business Management and Information Systems Internship

电子商务与资讯系统管理实习

This course aims to provide students an opportunity to gain real-life working experiences in placement inside business organizations assuming responsibilities as an e-business or information technology specialist. Under the guidance of both faculty and workplace supervisors, students will work as interns and complete work assignments relating to the organization’s development, management and research activities in the area of e-business and information systems. The internship assignment is expected to take 150 hours to complete plus 12 hours of lecture at the College. There may or may not be any stipend for the internship. In coordination with other members in the business organization, the internship also provides an opportunity for students to broaden their professional experiences beyond the limitations of their classroom education as well as of their own discipline. Students will be assisted by UIC, but are responsible to find a suitable professional placement. The host organization will nominate a contact person as workplace supervisor for the student through the duration of the internship.

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EBIS4033 e-Customer Behaviours and Web Analytics

网络消费者行为和分析

The purpose of this course is to study the overall customer decision-making process by analysing the customer’s behaviours in an e-commerce environment. Web analytics is for understanding e-customer behaviour through analysing the spectrum of data from web sites, social media platforms, blogs, RSS feeds, and mobile devices in order to derive the most relevant insights from the available data. Major areas covered are: the customer behaviour analysis and customer data management and customer knowledge management, customer data collection methods, web data collection tools and techniques, measurement and analysis of customer data, evaluation of online marketing campaigns which enable companies to acquire, convert, and retain customers. Learning in this course will be accomplished through lectures, case studies, in-class exercises, group project and presentations, and research papers.

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EBIS3053 e-Marketing

网络营销

The continuous and rapid introduction of electronic media, digital technology platforms, data sources, and media consumption devices have significantly changed the way we do marketing campaigns. In view of this challenge, the course is designed to provide students with the knowledge of the fundamental and critical impacts of the newly emerging electronic media landscape. Prevailing techniques of understanding online consumer behaviours and the essential steps of planning e-marketing campaigns (e.g., setting goals and objectives, monitoring and analysing campaign performance) are emphasized. Learning in this course will be accomplished through lectures, case studies, in-class exercises, group project and presentations.

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