CCM Course List
CCM3113 Introduction to Hospitality Management
休憩管理发展概论
This course is intended to provide students with comprehensive overview of hospitality industry. At the completion of this course, student will understand the major concepts and issues on hospitality industry; will grasp the key components of each sector of the hospitality industry and how they interrelate; will access various career options in the hospitality industry; will apply the contents of the course to an actual ongoing hospitality setting.
Check DetailsBUS4023 Management Information Systems
管理资讯系统
This course aims to provide an introduction to the field of management information systems (MIS). Students will learn how to analyse the business processes for an enterprise system. Then, the technical foundation, including different kinds of hardware and software, will be introduced such that students can think of tools to enhance improvement for the companies. After that, students will learn how the companies apply management information systems to maintain their competitive edge nowadays. Last, but not the least, students will learn how to develop and to manage information systems in organisations.
Check DetailsGCNU1023 Mathematics Around Us
生活中的数学
This course stresses the prevalence, relevance, and practicality of mathematics in the modern society especially in the context of planning and scheduling in management science, and issues concerning social choice and decision-making. Numerous real world examples are discussed. The mathematical techniques involved are taught through hands-on applications
Check DetailsBUS2003 Organisational Behaviour
组织行为学
The purpose of the course is to introduce students to organisational behaviour principles and concepts. Students can identify and define key concepts in the organisational behaviour area; define basic theories and research about the nature and functioning of organisations as well as managers’ roles and responsibilities within organisations; develop the students’ ability to diagnose organisational situations and apply concepts and theories to help solve organisational problems; acquaint with the nature, forms, and scope of behaviour in business organisations.
Check DetailsCCM3163 Principles of Creative Arts Management
艺术管理原理
The course aims at providing theories and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics.
Check DetailsBUS2013 Principles of Law
法律原理
Introducing to business students a comprehensive overview of the Hong Kong legal system and the basic principles of contract law and the law of tort, which are two of the important areas of business law
Check DetailsMKT2003 Principles of Marketing Management
市场管理导论
The objective of this course is to introduce students to the essential concepts of marketing and their application in contemporary dynamic business environment. This course aims at helping students to develop an awareness of and the sensitivity to the marketing activities on one’s daily life as consumers. This course also helps student to understand the marketing management functions of planning, organisation and control and develop skills to make optional marketing decisions.
Check DetailsCCM3143 Public Arts and Museum Design Management in the Urban Environment
城市环境艺术与博物馆设计管理
The course will provide the basic concepts, types, styles and impacts of public arts in the urban city environment, covering functions and aesthetic values. Public arts can be displayed outdoors and also in an enclosed setting in museums. It will also cover a series of basic guidelines to all scopes of museum management, from audience development and education, collections management and conservation, to museum organization and forward planning.
Check DetailsGCCH1023 Selected Themes in Chinese History and Civilisation
中国历史与文明专题
This course aims to provide students with (1) knowledge on the various aspects of China’s unique cultural qualities and achievements from past to present; (2) a rich vocabulary for them to be able to illustrate the historical eras of Chinese civilization; (3) the ability to critically analyse various cultural phenomena by looking at a wide spectrum of traditional Chinese ways of life; and (4) the awareness, interests and curiosities in Chinese history and civilization from a cultural perspective.
Check DetailsGCNU1003 Speaking of Statistics
统计漫谈
This course provides students with an understanding of fundamental statistical techniques commonly used in social science, business, and science today. The emphasis is on statistical thinking, concepts and data analysis. Students are required to solve a variety of problems using statistical packages.
Check DetailsBUS4013 Strategic Management
策略管理
This course aims to prepare the student for a successful business career by providing them with a broad understanding of the importance and complexity of strategic decisions and how they require an integration of all aspects of business operations. It focuses on developing the skills required of senior/general managers to diagnose business problems and opportunities and to develop and implement effective courses of action.
Check DetailsGCCH1003 University Chinese
大学国文
This course aims to (1) help students to master advanced knowledge and skills in Chinese listening, speaking, reading and writing; (2) teach some of the advanced features of Chinese literature, and the interrelationship between literature, society and culture in ancient and contemporary China, and (3) develop students’ ability to analyse, evaluate and appreciate literary writings.
Check Details