ME Course List
TESL3043 Assessment and Evaluation
评估与评价
This course aims to help students understand the general principles of language assessment and evaluation; help them understand different types of language tests and a variety of test questions; help them understand recent developments in language testing techniques and scoring systems; help them learn some basic skills of preparing language assessment.
Check DetailsACCT4013 Auditing II
审计学 II
Based on Auditing I, this course aims to provide students with a further understanding of the statutory audit requirements, extant auditing standards recommended by the Hong Kong Institute of Certified Public Accountants (HKICPA), auditing in a Computer Information Systems (CIS) environment, and contemporary auditing issues.
Check DetailsFIN3003 Banking and Credit
银行与信贷
This course aims at providing students with a general understanding of the banking industry and the importance of an efficient banking industry to the working of a market economy. It examines the structure of the banking industry, the role of the central bank, and the basic functions of commercial banks. Recent developments of banking regulations and capital adequacy will be discussed, particularly the Basel II and the CAMELS rating of the U.S. This course also discusses the products being offered by the banks and the methods in analysing the performance of a typical commercial bank, as well the credit analysis and credit control of bank customers.
Check DetailsCCM3093 Basic Studies of Cultural Tourism in China
中国文化旅游基础
The course equips students with basic theories of tangible and intangible heritage, and introduces cultural heritage in China. The student will be able to analyses heritage management issues on the context of cultural tourism in China. Students also will be able to identify and explain how to development cultural tourism products, analyse cultural tourist and conduct business operation of cultural tourism.
Check DetailsSTAT3033 Bayesian Statistics
贝叶斯统计
This course will present the relevant theory, methodology and computational techniques of modern Bayesian inference and modelling. The main emphasis of the course will be on how to use the Bayesian thinking, modelling and computation to analyse data with complex structure.
Check DetailsFINM3043 Behavioural Finance
行为金融学
This purpose of this course is to introduce the student to the new field of behavioural finance. Whereas in the past it was believed that instances of investor irrationality cancelled themselves out rendering markets perfectly efficient, because of advances in behavioural finance this view is being increasingly called into question. New work in this area has major implications for financial decision-makers.
Check DetailsEBIS4043 Big Data Analysis and Applications
商业大数据分析与应用
Big data is one of the most important information technologies that transforms how business is done in today’s marketplace. Local and global businesses are investing heavily in using big data analysis and related systems to drive substantial enhancement in business models, business processes, and customer values. This course provides students with a solid understanding of the principles, methods, and technologies for big data management to drive business innovations. It equips students with the tools and the practices to design a plan for big data management plan and with means to evaluate the proposed solutions to improve business processes.
Check DetailsTESL3003 Bilingualism and Bilingual Education
双语与双语教育
This course aims to explore the co-existence of languages in society; study the relation of bilingualism to cognitive development and cognitive style; deal with the social-psychological implications of bilingualism; understand the issues of medium of instruction, code-mixing and code-switching.
Check DetailsBIOL4003 Biodiversity Conservation
生物多样性保育
This course provides an introduction to biodiversity conservation and its implementation. In addition to in-depth discussion of ecological theories which play central roles in understanding the threats to biodiversity and the conservation of biological populations, species and communities, case studies will be used to draw attention towards the interplay of socio-economic, political, and cultural factors in threatening and conserving biodiversity. The roles of NGOs, government agencies and the private sector will also be discussed in detail.
Check DetailsMKT3043 Brand Management
品牌管理
This course focuses on providing students with the knowledge and experience of brand building and management. On successful completion of this course, students should understand the nature and importance of branding building in marketing practice. In addition, they should also possess the strategic thinking and techniques in developing and managing brands that enhance an organisation’s marketing competence.
Check DetailsPRA3073 Branding in Advertising
广告品牌建立
This course aims to orient advertising students to the significance of brand personality within the advertising environment. The course uses cases to expose students to the challenges commonly faced by brand managers. Students will study existing brands, historically and creatively. After understanding some basics of brand history, students will be asked to examine the role of brands in consumer loyalty, corporate expansion and new markets. Topics include assessing brand meaning, brand positioning, evaluating profitability, assessing brand strength, evaluating brand extensions and building brands through non-traditional media.
Check DetailsJOUR3123 Broadcast Journalism II
新闻广播 II
This course introduces the styles, formats, and production techniques of the more complex types of radio and television journalism, including long-form reporting, investigative journalism, major event coverage, overseas coverage, and public affairs programmes. Students develop advanced broadcast writing skills; become familiar with the techniques of producing both "live" and taped radio and television news and public affairs programmes; undertake research, planning, and production of major news event coverage and public affairs programmes; and receive training as potential newsroom supervisors or news and public affairs executives.
Check DetailsJOUR3133 Broadcast Journalism III
新闻广播 III
This course aims to further equip students with the knowledge and skills involved in producing a short documentary film. Through lectures, discussions, and practical hands-on sessions and projects, students will continue to learn and refine the application of the techniques required in non-fiction storytelling, filming, and editing sound and images. This is a practical course toward developing a 20-minute documentary FYP.
Check DetailsBUS4033 Business Internship and Human Resource Management Mentoring
商业实习及人力资源管理辅导
The objective of this course is to give students the opportunity to gain practical experience working in an organisation. Under the guidance of both faculty and workplace supervisors, the students will complete a work assignment of no less than 120 hours, either paid or unpaid.
Check DetailsFIN4043 Business Valuation
商业价值评估
The objective of this course is to introduce essential business valuation concepts, and applications techniques for students to analyse dynamic business environments of a company, interpret companies’ business models and financial statements, translate business logics and assumptions into financial forecast, and select appropriate valuation methods to ascertain corporate value. This course aims at helping students to be equipped with the essential techniques required by financial analysts.
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