ME Course List

MAD3093 Web Design and Hypermedia

网络与超媒体设计

This course aims to empower students with the ability to create and edit websites for both computer and mobile device applications. Students will approach design from the perspective of usability to create content in a non-linear format. Web content will be created using HTML4, HTML5 and CSS (cascading style sheets) 2 and 3 with Adobe Dreamweaver software. Students will learn the basics of HTML coding for a range of applications.

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FOOD4133 Wine and Cheese Science

葡萄酒与奶酪科学

Wine and cheese are both made through fermentation; and are important in the western food culture. Sensory evaluation plays a key role in food quality assessment. The course intends to focus on the principles and techniques of wine and cheese production, the design and practices of food sensory experiments. In addition, this course provides students with multiple opportunities of sensory evaluation practices on a range of wine and cheese products.

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ENG3193 Writing for New Media

新媒体写作

This course focuses on composing new media works using established web-based technologies. Students will build on the writing skills they have developed in Professional and Technical Writing to produce polished non-fiction works that communicate effectively online with public audiences.

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EBIS4073 e-Business Management and Information Systems Internship

电子商务与资讯系统管理实习

This course aims to provide students an opportunity to gain real-life working experiences in placement inside business organizations assuming responsibilities as an e-business or information technology specialist. Under the guidance of both faculty and workplace supervisors, students will work as interns and complete work assignments relating to the organization’s development, management and research activities in the area of e-business and information systems. The internship assignment is expected to take 150 hours to complete plus 12 hours of lecture at the College. There may or may not be any stipend for the internship. In coordination with other members in the business organization, the internship also provides an opportunity for students to broaden their professional experiences beyond the limitations of their classroom education as well as of their own discipline. Students will be assisted by UIC, but are responsible to find a suitable professional placement. The host organization will nominate a contact person as workplace supervisor for the student through the duration of the internship.

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EBIS4033 e-Customer Behaviours and Web Analytics

网络消费者行为和分析

The purpose of this course is to study the overall customer decision-making process by analysing the customer’s behaviours in an e-commerce environment. Web analytics is for understanding e-customer behaviour through analysing the spectrum of data from web sites, social media platforms, blogs, RSS feeds, and mobile devices in order to derive the most relevant insights from the available data. Major areas covered are: the customer behaviour analysis and customer data management and customer knowledge management, customer data collection methods, web data collection tools and techniques, measurement and analysis of customer data, evaluation of online marketing campaigns which enable companies to acquire, convert, and retain customers. Learning in this course will be accomplished through lectures, case studies, in-class exercises, group project and presentations, and research papers.

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EBIS3053 e-Marketing

网络营销

The continuous and rapid introduction of electronic media, digital technology platforms, data sources, and media consumption devices have significantly changed the way we do marketing campaigns. In view of this challenge, the course is designed to provide students with the knowledge of the fundamental and critical impacts of the newly emerging electronic media landscape. Prevailing techniques of understanding online consumer behaviours and the essential steps of planning e-marketing campaigns (e.g., setting goals and objectives, monitoring and analysing campaign performance) are emphasized. Learning in this course will be accomplished through lectures, case studies, in-class exercises, group project and presentations.

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