MR Course List
COMP1003 Computer Organisation
计算机组织
An introduction to the building blocks and organisation of modern digital computers. The course answers the question: How does a computer work? Topics include: historical development of computing and the von Neumann model; data representation in computer systems; Boolean algebra, digital logic and its application to understanding Central Processing Unit (CPU) organisation; combinational and sequential circuits; Finite State Machine (FSM); Instruction Set Architecture (ISA); Assembly Language Programming; other basic modules, such as cache memory, virtual memory, and input/output techniques.
Check DetailsPRA2033 Computer Visual Design
电脑视觉设计
This course aims to provide an overview of the tools, techniques and theories that are used to convey and manipulate messages to transmit meaning and values in visual communication. Students will investigate the use of shape, colour, hierarchy, scale, rhythm, balance, word/image relationships, and typography as communicative tools. They will explore the role and function of Graphic Design as a visual language through a series of lectures, workshops and portfolio creation enabling an introduction to the field and its applications to industry.
Check DetailsBIOL2023 Conservation Ecology
生态守恒
This course emphasises biological functioning at the levels of population, community, and ecosystem, and is organised around the principles of energy flow, nutrient cycles, and succession. Human interventions such as urbanisation, harvesting renewable and non-renewable resources, and pollution generation are considered in relation to natural limits, natural regulations and regeneration mechanisms, and long-term ecosystem stability. Students will be able to gain the knowledge of basic ecological principles, including species interactions, energy flow, nutrient cycles and succession, and habitats and ecosystems of the Pearl River Delta and Hong Kong.
Check DetailsPRA3003 Consumer Behaviour
消费行为学
This course studies the role consumer behaviour plays in the development and implementation of advertising programs. The course will provide students with an in-depth understanding of the roles and functions of consumers in the market place. It examines the consumer decision-making process and how it varies for different types of purchases, the various psychological processes, including consumer learning process, and external factors, such as culture, social class, group influences, and situational determinants leading to satisfaction/dissatisfaction with a product/service.
Check DetailsMKT3033 Consumer Behaviour and Marketing Strategy
消费行为与营销策略
The purpose of this course is to study the overall consumer decision-making process. Consumer decision pattern determines the formulation of marketing strategy. Students are able to develop consumer behaviour preference marketing tactic to enhance marketing mix functions. Major areas covered are: the consumer as an individual, consumers in their social and cultural settings, the consumer’s decision-making process and developing relevant and effective marketing strategies for consumers.
Check DetailsTRA2023 Contrastive Language Studies: English and Chinese
英汉语言比较
This course trains students to categorise the linguistic components in Chinese and English languages. Students will then identify the distinctive linguistic features for both languages, and integrate a contrastive analysis in order to develop effective problem-solving strategies.
Check DetailsJOUR4083 Convergent Journalism I
整合新闻 I
Introduce students to a variety of journalism practices involving new media, wired and wireless communication technologies at both the applied and the theoretical level. There is a particular focus on journalism, multimedia and the Internet. Throughout the course we will discuss basic journalism practices and the use of technologies. Through lectures, discussions, presentations, and practical sessions, students will also learn how to make the best use of the latest communication tools to create compelling and accurate journalism content as well as anticipate future trends and issues. Lab sessions are incorporated into the course to give students hands-on experience.
Check DetailsJOUR4093 Convergent Journalism II
整合新闻 II
Topics introduced in I are taken up again at a higher level of difficulty as part of a progression of development.
Check DetailsJOUR3013 Copyediting
编辑实务
This course provides the intellectual and practical skills necessary to see written copy from submission to print, including the organisation and improvement of original written material as well as the technical processes through which writing is transferred to the printed page. Use of photographs and other graphic material to improve appearance and aid understanding is introduced. Exercises in print production and design and in desktop publishing are provided.
Check DetailsEPIN4003 Corporate Entrepreneurship
企业创业学
The purpose of the course is to introduce students to corporate entrepreneurship principles and concepts. It will prepare students with the capabilities to: 1) Identify and define key concepts in the corporate entrepreneurship area; 2) Apply entrepreneurial skills and approaches within an organisation; 3) Develop innovative and entrepreneurial organisations; 4) Create new venture within the organisation
Check DetailsFIN3013 Corporate Finance
公司财务学
This course addresses the advanced topics in financial management. It offers students an opportunity to examine the theory of corporate finance and the role in leading practitioners towards sound financial decisions.
Check DetailsACCT3003 Cost and Management Accounting I
成本与管理会计 I
This course aims to introduce students to the basic concepts and techniques in cost and management accounting; to develop students’ ability in using relevant accounting data for management policy determination, decision making and performance evaluation; and to enable students to design and evaluate different cost accounting systems for operational planning and control.
Check DetailsCCM3023 Cultural Policy, Economy and Development
文化政策、经济及发展
This course aims to introduce to students the basic, theoretical and analysis tools in cultural economy and cultural policy in various areas of creative industries. They include cultural production, pricing, consumption, expenditure, investments, copyrights, cultural heritage policy etc. It employs a global view to analyse how these two interrelated paradigms have been developed, in particular over the past 20 years when new global cultural order has gradually developed while new national cultural identities have been built worldwide.
Check DetailsTRA3033 Culture and Translation
文化与翻译
This course analyses the relationship between culture and translation. It identifies the translator as cultural mediator and applies the bicultural knowledge and sensitivities of students to the practice of translation. The significance of culture in translation will be measured and translation strategies will be provided in order to guide students in effectively engaging the cultural gaps between Chinese and non-Chinese cultures.
Check DetailsCCM2093 Culture, Creativity and Management
文化创意与管理
This course helps students to understand the fundamental elements of cultural and creative industries, and help them to develop basic understanding of the key management issues in the industries, and to grasp the basic analytical tools to describe and analyse the cultural and creative enterprises.
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