MAD Course List
MAD3143 Media Arts and Design Internship
媒体艺术与设计实习
Media Arts and Design students are encouraged to undertake a professional internship during their study. The student should complete at least 160 hours of experience. A Job description outlining the completed work function in the internship must be submitted upon completion. The student must also give a presentation on the benefits of the internship. Students will be required to link their main internship task to topics and other resources derived from their learning experiences in their programme through these forms of evaluation. Both the employer and the student file report with the MAD Programme after the internship, detailing their internship experience.
Check DetailsMAD4033 Narrative and Interactivity in Media Arts
媒体艺术的叙事与互动性
Students are expected to develop tools critically necessary to analyse contemporary media and its implementation in practice. They will be enabled to develop collaborative projects for both digital and non-digital media when exploring the complex relationship between narrative and interactivity. These projects will be executed in a workshop environment. Successful students will have expanded their understanding of narrative and will have refined their skills in critically analysing interactive formats. This will be done through projects, readings, and analysis.
Check DetailsMAD3003 Photography
摄影学
The course in photography seeks to develop the keen understanding needed to read and understand photographic images. This is a key skill required by all artists. Students in this course will be exposed to the gamut of photographic tools ranging from the traditional to current imaging technologies available. Using the 35 mm single lens reflex (SLR) camera, and understanding manual exposure, lighting and film density is a major point of focus in this course. However, the concept of what “camera” is will be expanded by gaining familiarity with different imaging tools such as cell phones, scanners, digital cameras and even video cameras and their role in creating photographic images. The course will provide students with an in-depth overview of the history as well as contemporary practice of photography.
Check DetailsMAD4043 Principles of Product Design
产品设计原理
This course will produce students who come up with imaginative design proposals and creative solutions that may in turn be produced on either small or large scale. Students will attain knowledge in, and understanding of, the use of both common and new materials that can be used for designing new products or objects. It will provide students with an understanding of the basic processes and materials that are used when new products and objects are designed. They will be required to participate in different projects when developing their understanding of the intimate link between the right choice of materials and processes on the one hand, and the look and performance of products on the other. Students wishing to pursue 3-D related courses will in particular benefit from this subject
Check DetailsGCCH1023 Selected Themes in Chinese History and Civilisation
中国历史与文明专题
This course aims to provide students with (1) knowledge on the various aspects of China’s unique cultural qualities and achievements from past to present; (2) a rich vocabulary for them to be able to illustrate the historical eras of Chinese civilization; (3) the ability to critically analyse various cultural phenomena by looking at a wide spectrum of traditional Chinese ways of life; and (4) the awareness, interests and curiosities in Chinese history and civilization from a cultural perspective.
Check DetailsMAD4073 Social Design
社会设计
The role of the designer in society, and his/her belief that design can contribute to social change, is the main focus of this course. Taking part in lectures, participating in discussions, pursuing readings, attending presentations, and critiquing ideas and concepts will enable students to develop the tools, skills and overall awareness to pursue innovation while addressing various aspects of design and its role in society. They will develop the ability to reflect on their own processes when concentrating on research and its importance, reflecting on problem identification, considering the importance of audiences, and realizing the essential role of idea development. They will be exposed to topics such as transforming from publication to participation, decision-making, social design precepts, incentivized participation, gaming theories, choice optimization, transparency and flexibility, and shifting from stories to systems. As a case study-based course, this course will enable students to read, understand, ingest, and interpret case studies and to prepare written solution-driven analyses for in-class presentation.
Check DetailsGCNU1003 Speaking of Statistics
统计漫谈
This course provides students with an understanding of fundamental statistical techniques commonly used in social science, business, and science today. The emphasis is on statistical thinking, concepts and data analysis. Students are required to solve a variety of problems using statistical packages.
Check DetailsMAD4083 Special Topics in Media Arts and Design Subject
媒体艺术与设计专题
Different subjects are designed to give students a range of current ideas and respond to new interests of the faculty. Some topics include: Digital audiovisual, animation, video, interaction design, etc.
Check DetailsMAD1003 Studio Art Practices: Drawing Fundamentals
工作室艺术实践：素描基础
This course is aimed at teaching drawing as a skill that can be applied across a wide variety of disciplines in the art and design field. The course focus will be on developing perceptual skills to produce drawings of merit from direct observation while gaining proficiency using the materials and tools of dry-media. Students will be taught the process of seeing, hand-eye coordination and the technical skills of handling the medium. In addition, the terminology of drawing will be introduced and utilized during discussions and critiques. Students will gain an understanding of how drawing fits into the Media Arts profession as a fundamental skill. Students will be expected to view their work critically through class critiques and discussions.
Check DetailsMAD4013 Studio Art Practices: Experimental Media
工作室艺术实践：实验媒体
This course aims to give students an opportunity to experiment with a variety of 2D media in a creative and experimental manner. Painting, collage, printmaking, drawing and/or multimedia 2D media techniques will be introduced for further experimentation. Students will be expected to make a personal response to the media to create meaningful work by extracting meaning from materials, subject matter and mark making. Instruction on the use of tools and materials in regards to personal and environmental safety will also be a central theme.
Check DetailsMAD3083 Studio Art Practices: Painting Fundamentals
工作室艺术实践：绘画基础
This course aims to give students an introduction to the medium. The materials and tools of painting, technical knowledge, formal issues and safety will be taught. Both water based and oil based paint will be introduced. The course focus will be on developing skills in handling the medium and painting from perception by direct observation of 3-dimensional forms in space.
Check DetailsGCCH1003 University Chinese
大学国文
This course aims to (1) help students to master advanced knowledge and skills in Chinese listening, speaking, reading and writing; (2) teach some of the advanced features of Chinese literature, and the interrelationship between literature, society and culture in ancient and contemporary China, and (3) develop students’ ability to analyse, evaluate and appreciate literary writings.
Check DetailsMAD3113 Video Arts
录像艺术
Video imaging as art forms the core focus of this course. Students will be given a grounding in several technical components such as image production, acquisition and digitization, as well as basic editing and final output. The experimental video art, especially in the latter half of the 20th Century will be discussed as far as its history, theoretical concept, aesthetics and criticism are concerned. Emphasis will be put on practical production of creative works in a studio environment.
Check DetailsMAD4063 Visual Arts Since 1900
二十世纪以来的视觉艺术
The goal of this course is to provide students with criteria to make an educated and informed critical analysis of art from a cultural, historical, social and theoretical perspective. By learning about how art has developed along these lines, students will be enabled to view art as an ever changing entity.
Check DetailsMAD3093 Web Design and Hypermedia
网络与超媒体设计
This course aims to empower students with the ability to create and edit websites for both computer and mobile device applications. Students will approach design from the perspective of usability to create content in a non-linear format. Web content will be created using HTML4, HTML5 and CSS (cascading style sheets) 2 and 3 with Adobe Dreamweaver software. Students will learn the basics of HTML coding for a range of applications.
Check Details