MAD Course List
MAD3133 Digital Sound Production
数字音响制作
Students of this course will be introduced to the essence of digital sound production as it relates to vital aspects of sequential media. They will learn how to distinguish between the unique potential offered by sound media and its limitations, students will understand design fundamentals of discrete media as they relate to aural communication. Ideas will be created and developed in the practical component of this course. The course will provide students with hands-on skills in digital sound production by, inter alia, studying and understanding the aesthetic and theoretical studies of digital video and computer animation artworks. The use of sequential media in digital and computer environments will strengthen the students’ multidisciplinary knowledge.
Check DetailsGCLA1903 English I
大学英文 I
The course involves instruction of English as both an academic subject and a foreign/second language. The course focuses on fundamental language skills that are related to reading, writing, listening, and speaking. It is also designed to enable students to study their major courses more effectively by focusing on the basic language and thinking skills of academic reading and writing.
Check DetailsGCLA1913 English II
大学英文 II
Course objectives are aimed at further developing and improving the four language skills of reading, writing, speaking and listening to a level appropriate for university study. This course builds on the skills taught in English I by taking the sentence writing skills from that course and developing them into academic style paragraphs using different patterns of organisation. The course will broaden student awareness of reading for academic purpose by instructing how to interpret different textual styles.
Check DetailsGCLA1923 English III
大学英文 III
The course involves a careful instruction of English as both an academic subject and a second language. Students will be able to respond to and convey ideas in areas of speaking, listening, reading, and writing. Speaking will focus on articulation and target language. Patterns of organization will be stressed in speaking and writing. Specific grammar and vocabulary will be addressed within essays. Reading and listening material will be accessed primarily from electronic resources and the library in order to facilitate comprehension of academic sources.
Check DetailsGCLA1933 English IV
大学英文 IV
This course prepares students for communicating in an academic environment. Major topics of this course include research activities which will enable students to find appropriate academic sources about the topics being studied and use references to support their writing. Public speaking skills will be introduced to enhance their spoken language. Reading and listening material will be accessed primarily from electronic resources and the library in order to further academic research skills and avoid plagiarism.
Check DetailsMAD4003 Final Year Project (MAD)
毕业论文
This course engages the student in supervised independent research or project work. The course aims to: 1) Develop good media projects, scripts or dissertations under the guidance of a supervisor; 2) Ensure students possess the knowledge and skills required to complete a project independently, but with guidance; 3) Provide an opportunity to students working as a team to enhance their teamwork abilities. 4) Increase creativity and/or research skills by giving students more experience in the processes of creating a work of media arts project or dissertation.
Check DetailsMAD3123 Graphic Storytelling
图像叙事
This course seeks to focus the attention of students on the aesthetics of storytelling by emphasizing practical skills training and an investigation into the language of comic storytelling. By introducing theories of leading scholars and artists, and by examining recent developments in the local independent art movement, students will develop a critical framework enabling them to approach and understand comics with a new point-of-view. This understanding will further enable them to examine and enjoy both local and international works within specific socio-cultural contexts. Furthermore, students will come to an understanding of how abstract concepts and unrelated ideas can be transformed into cohesive messages before being delivered – creatively – to readers. They will consequently be required to research various drawing styles based on accepted storytelling methods. Students will also be exposed to practical training in the processes involved in creating the finished product from idea-germination stage. They will be encouraged to experiment with different styles before finding their own, unique, way of presentation in order to pursue a career in graphic storytelling.
Check DetailsMAD2033 History of Media Arts and Design
媒体艺术与设计史
This course is aimed at instilling in students a comprehensive knowledge of the history of the Media Arts as an influential force in human history. Students should gain an understanding how media and individual mediums have developed and evolved into their present form as a way to transmit information and communicate. This knowledge base should offer students a framework to place their own future practice in. As the Media Arts have always developed alongside technological developments, the history of related technology will be one focus of the course alongside the analysis of how information has been communicated and transmitted in terms of content, aesthetics and cultural geographies over time.
Check DetailsGCIT1003 IT for Success in Everyday Life and Work
日常生活和工作中的信息技术
This course introduces students to the fundamental concepts of Information Technology (IT), and develops students’ confidence in using computers and computer applications. Useful and practical course contents are selected for learning how to be a competitive person in this information era. Students are introduced to the background of Computer Science, and the modern IT sector. Some of the major IT organisations are introduced, and current IT issues and questions are discussed. The basic architecture and design of a computer is explained. Software applications useful for students of all majors are introduced.
Check DetailsMAD3013 Interactive Arts and Design
互动艺术与设计
By introducing programming skills and explaining the relationship between code and visual elements, this course aims to expand the visual literacy of students while simultaneously allowing them to apply creative ideas from static media to interactive media. A deep understanding of the general principles of programming and the design principles guiding interactivity are indispensable when harnessing the full potential of interactive media. The purpose of this course, however, is not to train students to become programmers. It will rather arm them with sufficient knowledge of dynamic media to enable them to develop and exploit these media in their creative endeavours. Students will learn how manipulation, creation, and transformation of visual elements are done through programming codes. In addition, they will explore and become familiar with the domain of generative visual arts and design by gaining an understanding of how concepts such as iterations, recursion, random function, and the L-system have evolved as concepts in computing. Upon completing the course, students should be able to develop visual applications in a range of creative and media productions.
Check DetailsCTV2073 Introduction to Communication Theory
传播学理论
The aims and objectives of this course are to explore a broad spectrum of theoretical development encompassing interpersonal, organisational, and mass communication theories. especially in making the ideas relevant to the context of the discipline of Cinema and Television within a communication framework. Equally, application drawing on personal experience is important in order to provide a foundation to meet the discipline of communication.
Check DetailsCTV1003 Introduction to Electronic Media
电子媒介导论
This course serves as an introduction to the structural, historical, and social aspects of electronic media, with a particular focus on broadcast and new media. It delivers knowledge about the history, role, and change within the television, cable, home video, and satellite industries as well as information about today’s internet and new media technologies. Finally, it will examine the convergence of digital and new media as well as its effect and governance of electronic and new media.
Check DetailsCTV1013 Introduction to Media Aesthetics
传媒美学概论
The main objective of this introductory course is to enhance awareness of the aesthetic choices made in visual media production and to explore how the tools and techniques used in its creation can be joined to generate a variety of meanings and messages. The course will involve practicing detailed analysis of the aesthetic choices made in different forms of visual media, with particular emphasis given to narrative film and television. Some practical exercises will also be given to deepen understanding of aesthetic principles.
Check DetailsMAD3073 Language for Audio-visual Design
音影设计语言
The main objective of this course is to enhance awareness of the aesthetic choices made in audio-visual media production and to explore how the tools and techniques used in its creation can be joined to generate a variety of meanings and messages. The course will involve practicing detailed analysis of the aesthetic choices made in different forms of audio-visual media, with broad emphasis given to a variety of audio-visual creations. Some practical exercises will also be given to deepen understanding of audio-visual design principles.
Check DetailsGCNU1023 Mathematics Around Us
生活中的数学
This course stresses the prevalence, relevance, and practicality of mathematics in the modern society especially in the context of planning and scheduling in management science, and issues concerning social choice and decision-making. Numerous real world examples are discussed. The mathematical techniques involved are taught through hands-on applications
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